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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act-On

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

    $900

    per month

    TransparenSEE by DAC

    N/AN/AA local marketing technology solution, featuring a local presence management dashboard, presented as aone-stop local business listing dashboard to manage local data on every site that matters, respond to reviews, and gain insights into the customer journey.N/A
    Pricing
    Act-OnTransparenSEE by DAC
    Editions & Modules
    Professional
    $900
    per month
    Enterprise
    $2,000+
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Act-OnTransparenSEE by DAC
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
    More Pricing Information
    Community Pulse
    Act-OnTransparenSEE by DAC
    Considered Both Products
    Act-On
    No answer on this topic
    DAC Group
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    13 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    No answers on this topic
    Features
    Act-OnTransparenSEE by DAC
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Act-On Software and TransparenSEE by DAC
    Feature
    Act-On Software
    8.6
    113 Ratings
    12% above category average
    TransparenSEE by DAC
    -
    Ratings
    WYSIWYG email editor9.1112 Ratings00 Ratings
    Dynamic content9.192 Ratings00 Ratings
    Ability to test dynamic content8.292 Ratings00 Ratings
    Landing pages8.2108 Ratings00 Ratings
    A/B testing9.195 Ratings00 Ratings
    Mobile optimization7.1102 Ratings00 Ratings
    Email deliverability reporting9.1112 Ratings00 Ratings
    List management9.1111 Ratings00 Ratings
    Triggered drip sequences8.287 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Act-On Software and TransparenSEE by DAC
    Feature
    Act-On Software
    8.6
    113 Ratings
    10% above category average
    TransparenSEE by DAC
    -
    Ratings
    Lead nurturing automation9.1104 Ratings00 Ratings
    Lead scoring and grading9.1104 Ratings00 Ratings
    Data quality management9.1102 Ratings00 Ratings
    Automated sales alerts and tasks7.395 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Act-On Software and TransparenSEE by DAC
    Feature
    Act-On Software
    7.1
    77 Ratings
    4% below category average
    TransparenSEE by DAC
    -
    Ratings
    Calendaring6.88 Ratings00 Ratings
    Event/webinar marketing7.376 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Act-On Software and TransparenSEE by DAC
    Feature
    Act-On Software
    9.1
    71 Ratings
    19% above category average
    TransparenSEE by DAC
    -
    Ratings
    Social sharing and campaigns9.169 Ratings00 Ratings
    Social profile integration9.163 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Act-On Software and TransparenSEE by DAC
    Feature
    Act-On Software
    8.5
    114 Ratings
    15% above category average
    TransparenSEE by DAC
    -
    Ratings
    Dashboards8.2109 Ratings00 Ratings
    Standard reports9.1112 Ratings00 Ratings
    Custom reports8.284 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Act-On Software and TransparenSEE by DAC
    Feature
    Act-On Software
    8.3
    107 Ratings
    11% above category average
    TransparenSEE by DAC
    -
    Ratings
    API9.167 Ratings00 Ratings
    Role-based workflow & approvals9.171 Ratings00 Ratings
    Customizability7.389 Ratings00 Ratings
    Integration with Salesforce.com9.165 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.135 Ratings00 Ratings
    Integration with SugarCRM7.128 Ratings00 Ratings
    User Ratings
    Act-OnTransparenSEE by DAC
    Likelihood to Recommend
    8.2
    (219 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    8.9
    (112 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (33 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (14 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (13 ratings)
    -
    (0 ratings)
    Support Rating
    7.3
    (39 ratings)
    -
    (0 ratings)
    In-Person Training
    8.7
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.3
    (16 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (22 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Act-OnTransparenSEE by DAC
    Likelihood to Recommend
    Act-On
    We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
    Incentivized
    Read full review
    DAC Group
    No answers on this topic
    Pros
    Act-On
    • The templates are easy to use and set up campaigns.
    • It's simple to use, and the email editor features a drag-and-drop interface.
    • It's easy to set up a drip campaign or a series of scheduled emails.
    • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
    Incentivized
    Read full review
    DAC Group
    No answers on this topic
    Cons
    Act-On
    No answers on this topic
    DAC Group
    No answers on this topic
    Likelihood to Renew
    Act-On
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review
    DAC Group
    No answers on this topic
    Usability
    Act-On
    It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
    Incentivized
    Read full review
    DAC Group
    No answers on this topic
    Reliability and Availability
    Act-On
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Read full review
    DAC Group
    No answers on this topic
    Performance
    Act-On
    No answers on this topic
    DAC Group
    No answers on this topic
    Support Rating
    Act-On
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Read full review
    DAC Group
    No answers on this topic
    In-Person Training
    Act-On
    No answers on this topic
    DAC Group
    No answers on this topic
    Online Training
    Act-On
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Read full review
    DAC Group
    No answers on this topic
    Implementation Rating
    Act-On
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Read full review
    DAC Group
    No answers on this topic
    Alternatives Considered
    Act-On
    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Incentivized
    Read full review
    DAC Group
    No answers on this topic
    Scalability
    Act-On
    No answers on this topic
    DAC Group
    No answers on this topic
    Return on Investment
    Act-On
    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Incentivized
    Read full review
    DAC Group
    No answers on this topic
    ScreenShots

    Act-On Screenshots

    Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

    TransparenSEE by DAC Screenshots

    Screenshot of Local Listing ManagementScreenshot of Reputation ManagementScreenshot of Local Marketing