Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.
N/A
Pricing
Act-On Software
Thryv
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
No answers on this topic
Offerings
Pricing Offerings
Act-On
Thryv
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day.
The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day.
Annual contract required for all packages.
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More Pricing Information
Community Pulse
Act-On Software
Thryv
Features
Act-On Software
Thryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.6
Ratings
12% above category average
Thryv
9.2
Ratings
22% above category average
WYSIWYG email editor
9.10 Ratings
00 Ratings
Dynamic content
9.10 Ratings
8.90 Ratings
Ability to test dynamic content
8.20 Ratings
9.10 Ratings
Landing pages
8.20 Ratings
10.00 Ratings
A/B testing
9.10 Ratings
00 Ratings
Mobile optimization
7.10 Ratings
8.80 Ratings
Email deliverability reporting
9.10 Ratings
9.10 Ratings
List management
9.10 Ratings
8.90 Ratings
Triggered drip sequences
8.20 Ratings
9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.6
Ratings
10% above category average
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation
9.10 Ratings
8.70 Ratings
Lead scoring and grading
9.10 Ratings
00 Ratings
Data quality management
9.10 Ratings
8.60 Ratings
Automated sales alerts and tasks
7.30 Ratings
7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.1
Ratings
4% below category average
Thryv
9.0
Ratings
10% above category average
Calendaring
6.80 Ratings
9.00 Ratings
Event/webinar marketing
7.30 Ratings
9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
9.1
Ratings
19% above category average
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns
9.10 Ratings
9.40 Ratings
Social profile integration
9.10 Ratings
4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.5
Ratings
15% above category average
Thryv
6.6
Ratings
3% below category average
Dashboards
8.20 Ratings
9.10 Ratings
Standard reports
9.10 Ratings
8.60 Ratings
Custom reports
8.20 Ratings
2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
If you have MS Dynamics CRM, this is the automation platform for you and your operations. Act-On Software easily syncs with dynamics, and we've never had a problem with this since we set ours up years ago. If you use a different CRM, I'd check to see if other options might make more sense. Having that ability for the systems to seamlessly talk is critical.
Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
The system is very user friendly, I think we were up and running within a day or so of having the product. It took very few online training for me to learn a large chunk of the functionality of this system.
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often being referred to a forum or landing page rather than getting hands-on guided help from a knowledgeable person on their team. We LOVE Act-On and the team that they have servicing our account!
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Positive- quick setup for webinars between 3 different tools, made it easy to do in high volume
Negative- lots of processes with the designer tools that made email/landing page design take longer than it should have, costing man hours
Positive- email automation with different types of campaigns we could have flowing at once or could span across multiple audience segments made it so we could consistently create touch points and increase our engagement, thus our ROI over time
Increased Social Media Presence has kept us in touch with clients
I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.