Act-On Software vs. Landingi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
Landingi
Score 9.8 out of 10
N/A
Polish company Landingi offers their landing page builder featuring drag and drop editor, a library of images and templates, optimization and collaboration tools, form creator and lead management system.
$0
per month
Pricing
Act-On SoftwareLandingi
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
Free
$0
per month
Lite
$29
per month
Professional
$49
per month
Agency
$149
per month
Unlimited
$1,000
per month
Offerings
Pricing Offerings
Act-OnLandingi
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
More Pricing Information
Community Pulse
Act-On SoftwareLandingi
Features
Act-On SoftwareLandingi
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.6
Ratings
12% above category average
Landingi
-
Ratings
WYSIWYG email editor9.10 Ratings00 Ratings
Dynamic content9.10 Ratings00 Ratings
Ability to test dynamic content8.20 Ratings00 Ratings
Landing pages8.20 Ratings00 Ratings
A/B testing9.10 Ratings00 Ratings
Mobile optimization7.10 Ratings00 Ratings
Email deliverability reporting9.10 Ratings00 Ratings
List management9.10 Ratings00 Ratings
Triggered drip sequences8.20 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.6
Ratings
10% above category average
Landingi
-
Ratings
Lead nurturing automation9.10 Ratings00 Ratings
Lead scoring and grading9.10 Ratings00 Ratings
Data quality management9.10 Ratings00 Ratings
Automated sales alerts and tasks7.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.1
Ratings
4% below category average
Landingi
-
Ratings
Calendaring6.80 Ratings00 Ratings
Event/webinar marketing7.30 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
9.1
Ratings
19% above category average
Landingi
-
Ratings
Social sharing and campaigns9.10 Ratings00 Ratings
Social profile integration9.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.5
Ratings
15% above category average
Landingi
-
Ratings
Dashboards8.20 Ratings00 Ratings
Standard reports9.10 Ratings00 Ratings
Custom reports8.20 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
8.3
Ratings
11% above category average
Landingi
-
Ratings
API9.10 Ratings00 Ratings
Role-based workflow & approvals9.10 Ratings00 Ratings
Customizability7.30 Ratings00 Ratings
Integration with Salesforce.com9.10 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.10 Ratings00 Ratings
Integration with SugarCRM7.10 Ratings00 Ratings
Best Alternatives
Act-On SoftwareLandingi
Small Businesses
Vbout
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Score 9.9 out of 10
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
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User Ratings
Act-On SoftwareLandingi
Likelihood to Recommend
8.2
(0 ratings)
9.8
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
7.3
(0 ratings)
10.0
(0 ratings)
In-Person Training
8.7
(0 ratings)
-
(0 ratings)
Online Training
9.3
(0 ratings)
-
(0 ratings)
Implementation Rating
8.6
(0 ratings)
-
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareLandingi
Likelihood to Recommend
If you have MS Dynamics CRM, this is the automation platform for you and your operations. Act-On Software easily syncs with dynamics, and we've never had a problem with this since we set ours up years ago. If you use a different CRM, I'd check to see if other options might make more sense. Having that ability for the systems to seamlessly talk is critical.
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Landingi is extremely powerful if you need to build quick, beautiful, high-converting landing pages for social media campaigns or PPC/paid traffic campaigns. Pages built with it won't likely be great SEO-wise, so I wouldn't count on ranking these landing pages for organic traffic from the search engines, but if you drive traffic by any other means and don't currently send your visitors to well-designed landing pages, you're likely missing out on a lot of leads and sales--and Landingi makes is very easy to create these landing pages quickly.
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Pros
  • The templates are easy to use and set up campaigns.
  • It's simple to use, and the email editor features a drag-and-drop interface.
  • It's easy to set up a drip campaign or a series of scheduled emails.
  • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
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  • We can build quick Landing Pages
  • We can integrate with the many third party email apps like Mailchimp, Drip, ActiveCampaing and many more
  • We also easily can manage leads by integrating with CRMs like PipeDrive, HubSpot.
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Cons
  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
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  • Responsive layout is very clunky at times. Moving an element around may require serious adjustment in different screen sizes.
  • I'd love the option to simply copy and paste a whole section, for times when I have two similar pages and want to add a new section to both.
  • I'd like to see lead information in the email, instead of having to log in to see the lead.
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Likelihood to Renew
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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No answers on this topic
Usability
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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No answers on this topic
Reliability and Availability
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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No answers on this topic
Performance
Sometimes the server loading speed is a little slow but most often runs fine and if it doesn't their tech support is quick to respond
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No answers on this topic
Support Rating
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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I haven't ever reached out to Landingi support, so I really don't know what their support is like. I just didn't want to give them a lower score since I don't know how good or bad it is. They've created a great product and I haven't had any bugs or issues, and have been able to figure out how to utilize the features I'm interested in by messing around with the interface or looking at their blog posts/updates.
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In-Person Training
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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No answers on this topic
Online Training
The system is very user friendly, I think we were up and running within a day or so of having the product. It took very few online training for me to learn a large chunk of the functionality of this system.
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No answers on this topic
Implementation Rating
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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No answers on this topic
Alternatives Considered
We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often being referred to a forum or landing page rather than getting hands-on guided help from a knowledgeable person on their team. We LOVE Act-On and the team that they have servicing our account!
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I've never used a kind-for-kind alternative. Leadpages is generally the market leader, has way more features, and comes in at a much higher price point. Wix is for building rudimentary websites, and offers no integrations outside of their own ecosystem. However, in general, if you need to create anything more than just simple landing pages, I'd recommend Thrive Architect. It's also a front-end builder, but it's for an entire Wordpress site. Again though, it's apples and oranges when it comes to comparing Landingi. I selected Landingi because I was able to obtain it for a one-time price. At the end of the day, I would recommend it as long as they get their spam issues resolved.
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Scalability
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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No answers on this topic
Return on Investment
  • Positive- quick setup for webinars between 3 different tools, made it easy to do in high volume
  • Negative- lots of processes with the designer tools that made email/landing page design take longer than it should have, costing man hours
  • Positive- email automation with different types of campaigns we could have flowing at once or could span across multiple audience segments made it so we could consistently create touch points and increase our engagement, thus our ROI over time
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  • We save an estimates 12 hours a month on landing page creation.
  • ROI was realized within the first month of using Landingi.
  • We are able to offer marketing services to a wider range of niches due to the speed of our landing page creation process.
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ScreenShots

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

Landingi Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of