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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act-On

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

    $900

    per month

    Drip Ecommerce CRM

    Score8 out of 10
    N/ADrip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

    $19

    per month

    Pricing
    Act-OnDrip Ecommerce CRM
    Editions & Modules
    Professional
    $900
    per month
    Enterprise
    $2,000+
    per month
    Up to 500 people in account
    $19
    per month
    550 - 2,000
    $29
    per month
    2,001 - 5,000
    $89
    per month
    5,001 - 8,000
    $124
    per month
    8,001 - 15,000
    $209
    per month
    15,001 - 22,500
    $329
    per month
    22,501 - 27,500
    $409
    per month
    27,501 - 35,000
    $529
    per month
    35,001 - 50,000
    $699
    per month
    Offerings
    Pricing Offerings
    Act-OnDrip Ecommerce CRM
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.—
    More Pricing Information
    Community Pulse
    Act-OnDrip Ecommerce CRM
    Considered Both Products
    Act-On
    No answer on this topic
    Drip Global, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    13 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    No answers on this topic
    Features
    Act-OnDrip Ecommerce CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Act-On Software and Drip Ecommerce CRM
    Feature
    Act-On Software
    8.6
    113 Ratings
    13% above category average
    Drip Ecommerce CRM
    8.4
    8 Ratings
    5% above category average
    WYSIWYG email editor9.1112 Ratings9.47 Ratings
    Dynamic content9.192 Ratings7.06 Ratings
    Ability to test dynamic content8.292 Ratings5.16 Ratings
    Landing pages8.2108 Ratings00 Ratings
    A/B testing9.195 Ratings8.87 Ratings
    Mobile optimization7.1102 Ratings7.18 Ratings
    Email deliverability reporting9.1112 Ratings10.08 Ratings
    List management9.1111 Ratings10.08 Ratings
    Triggered drip sequences8.287 Ratings10.08 Ratings
    Lead Management
    Comparison of Lead Management features of Act-On Software and Drip Ecommerce CRM
    Feature
    Act-On Software
    8.6
    113 Ratings
    10% above category average
    Drip Ecommerce CRM
    -
    Ratings
    Lead nurturing automation9.1104 Ratings00 Ratings
    Lead scoring and grading9.1104 Ratings00 Ratings
    Data quality management9.1102 Ratings00 Ratings
    Automated sales alerts and tasks7.395 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Act-On Software and Drip Ecommerce CRM
    Feature
    Act-On Software
    7.1
    77 Ratings
    4% below category average
    Drip Ecommerce CRM
    -
    Ratings
    Calendaring6.88 Ratings00 Ratings
    Event/webinar marketing7.376 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Act-On Software and Drip Ecommerce CRM
    Feature
    Act-On Software
    9.1
    71 Ratings
    19% above category average
    Drip Ecommerce CRM
    -
    Ratings
    Social sharing and campaigns9.169 Ratings00 Ratings
    Social profile integration9.163 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Act-On Software and Drip Ecommerce CRM
    Feature
    Act-On Software
    8.5
    114 Ratings
    15% above category average
    Drip Ecommerce CRM
    6.9
    8 Ratings
    11% below category average
    Dashboards8.2109 Ratings7.78 Ratings
    Standard reports9.1112 Ratings7.97 Ratings
    Custom reports8.284 Ratings5.05 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Act-On Software and Drip Ecommerce CRM
    Feature
    Act-On Software
    8.3
    107 Ratings
    11% above category average
    Drip Ecommerce CRM
    -
    Ratings
    API9.167 Ratings00 Ratings
    Role-based workflow & approvals9.171 Ratings00 Ratings
    Customizability7.389 Ratings00 Ratings
    Integration with Salesforce.com9.165 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.135 Ratings00 Ratings
    Integration with SugarCRM7.128 Ratings00 Ratings
    Best Alternatives
    Act-OnDrip Ecommerce CRM
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Act-OnDrip Ecommerce CRM
    Likelihood to Recommend
    8.2
    (219 ratings)
    9.4
    (8 ratings)
    Likelihood to Renew
    8.9
    (112 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (33 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (14 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (13 ratings)
    -
    (0 ratings)
    Support Rating
    7.3
    (39 ratings)
    -
    (0 ratings)
    In-Person Training
    8.7
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.3
    (16 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (22 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Act-OnDrip Ecommerce CRM
    Likelihood to Recommend
    Act-On
    We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
    Incentivized
    Read full review
    Drip Global, Inc
    If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API. They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
    Incentivized
    Read full review
    Pros
    Act-On
    • The templates are easy to use and set up campaigns.
    • It's simple to use, and the email editor features a drag-and-drop interface.
    • It's easy to set up a drip campaign or a series of scheduled emails.
    • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
    Incentivized
    Read full review
    Drip Global, Inc
    • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
    • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
    • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
    Incentivized
    Read full review
    Cons
    Act-On
    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Incentivized
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    Drip Global, Inc
    • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
    • Any supported integration partners are always good to see. They have expanded in this area, recently.
    • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
    • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
    Incentivized
    Read full review
    Likelihood to Renew
    Act-On
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review
    Drip Global, Inc
    No answers on this topic
    Usability
    Act-On
    It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
    Incentivized
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    Drip Global, Inc
    No answers on this topic
    Reliability and Availability
    Act-On
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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    Drip Global, Inc
    No answers on this topic
    Performance
    Act-On
    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Read full review
    Drip Global, Inc
    No answers on this topic
    Support Rating
    Act-On
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Read full review
    Drip Global, Inc
    No answers on this topic
    In-Person Training
    Act-On
    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Read full review
    Drip Global, Inc
    No answers on this topic
    Online Training
    Act-On
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Read full review
    Drip Global, Inc
    No answers on this topic
    Implementation Rating
    Act-On
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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    Drip Global, Inc
    No answers on this topic
    Alternatives Considered
    Act-On
    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Incentivized
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    Drip Global, Inc
    Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
    Incentivized
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    Scalability
    Act-On
    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Read full review
    Drip Global, Inc
    No answers on this topic
    Return on Investment
    Act-On
    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Incentivized
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    Drip Global, Inc
    • Saves hours of typing redundant emails
    • Helps with our retention based on the constant contact with our current clients
    • Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
    Incentivized
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    ScreenShots

    Act-On Screenshots

    Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

    Drip Ecommerce CRM Screenshots

    Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.