Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
ClickFunnels
Score 7.5 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
Pricing
Act-On Software
ClickFunnels
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
Offerings
Pricing Offerings
Act-On
ClickFunnels
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day.
The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day.
Annual contract required for all packages.
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More Pricing Information
Community Pulse
Act-On Software
ClickFunnels
Features
Act-On Software
ClickFunnels
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.6
Ratings
13% above category average
ClickFunnels
-
Ratings
WYSIWYG email editor
9.10 Ratings
00 Ratings
Dynamic content
9.10 Ratings
00 Ratings
Ability to test dynamic content
8.20 Ratings
00 Ratings
Landing pages
8.20 Ratings
00 Ratings
A/B testing
9.10 Ratings
00 Ratings
Mobile optimization
7.10 Ratings
00 Ratings
Email deliverability reporting
9.10 Ratings
00 Ratings
List management
9.10 Ratings
00 Ratings
Triggered drip sequences
8.20 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.6
Ratings
10% above category average
ClickFunnels
-
Ratings
Lead nurturing automation
9.10 Ratings
00 Ratings
Lead scoring and grading
9.10 Ratings
00 Ratings
Data quality management
9.10 Ratings
00 Ratings
Automated sales alerts and tasks
7.30 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.1
Ratings
4% below category average
ClickFunnels
-
Ratings
Calendaring
6.80 Ratings
00 Ratings
Event/webinar marketing
7.30 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
9.1
Ratings
19% above category average
ClickFunnels
-
Ratings
Social sharing and campaigns
9.10 Ratings
00 Ratings
Social profile integration
9.10 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.5
Ratings
15% above category average
ClickFunnels
-
Ratings
Dashboards
8.20 Ratings
00 Ratings
Standard reports
9.10 Ratings
00 Ratings
Custom reports
8.20 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
8.3
Ratings
11% above category average
ClickFunnels
-
Ratings
API
9.10 Ratings
00 Ratings
Role-based workflow & approvals
9.10 Ratings
00 Ratings
Customizability
7.30 Ratings
00 Ratings
Integration with Salesforce.com
9.10 Ratings
00 Ratings
Integration with Microsoft Dynamics CRM
8.10 Ratings
00 Ratings
Integration with SugarCRM
7.10 Ratings
00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
If you have MS Dynamics CRM, this is the automation platform for you and your operations. Act-On Software easily syncs with dynamics, and we've never had a problem with this since we set ours up years ago. If you use a different CRM, I'd check to see if other options might make more sense. Having that ability for the systems to seamlessly talk is critical.
If you're wanting to do some digital advertising on Google, Facebook, Instagram, LinkedIn, or another network, and need a tool to quickly create landing pages on your own. This is a fairly affordable tool to get that done, and it has some nice gizmos and gadgets to make your pages look and function great. It's also a great tool if you have digital products to sell online such as courses, eBooks, or consulting services. You can easily set up sales funnels to capture leads with some content and then upsell them with a "ladder" of products.
Intuitive Workflows: ClickFunnels makes it very easy for a non-technical person to build a gated content or other opt-in workflow. We’ve tried many different platforms, and ClickFunnels was definitely the easiest to use with the least learning curve.
Built-in shopping cart and e-commerce features: Other softwares require an integration or custom coding; ClickFunnels keeps the process in-house, which saved us a huge headache.
All-In-One Solution: ClickFunnels has the functionality of multiple pieces of software at one low price. We were able to keep our costs down and our process streamlined into one product.
Lots of training materials: from the YouTube channel to the guides and templates, ClickFunnels sets you up for success with all the tools to get you up and running fast.
The initial setup can be confusing and a little time-consuming. The best thing we have learned is to not try to start a client from scratch with ClickFunnels, ideally, they should already be using it.
The only other thing is integrating ClickFunnels in with a clients Domain, which can take some backend development.
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
It's decent, but the interior user experience and end user experience needs a lot of improvement. I would want some UX individuals to go through the site and make specific recommendations and changes: User navigation, user experience feels a bit cheap. It needs to be standardized with spacing, and sometimes the platform can be buggy as well. The user does need some education to use it - straight out of the box, it may or may not make sense
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
The system is very user friendly, I think we were up and running within a day or so of having the product. It took very few online training for me to learn a large chunk of the functionality of this system.
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often being referred to a forum or landing page rather than getting hands-on guided help from a knowledgeable person on their team. We LOVE Act-On and the team that they have servicing our account!
ClickFunnels is second to none. The other software companies trying to replicate ClickFunnels do not even come close. ClickFunnels' ease of use over their competitors is levels above. Also, ClickFunnels' Live support line is quick, get the job done every time and goes over and above to get it fixed right the first time. And there rarely is anything wrong other than something you have created.
Positive- quick setup for webinars between 3 different tools, made it easy to do in high volume
Negative- lots of processes with the designer tools that made email/landing page design take longer than it should have, costing man hours
Positive- email automation with different types of campaigns we could have flowing at once or could span across multiple audience segments made it so we could consistently create touch points and increase our engagement, thus our ROI over time
My clients make more money with it than without it
Other builders aren't necessarily better...we've tried and keep coming back to CF
If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)