Act-On Software vs. Boingnet

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
Boingnet
Score 0.0 out of 10
N/A
Boingnet provides a marketing automation solution that is geared towards small to mid sized business, non-profit and agency marketing teams. The vendor says that their platform enables marketers to generate powerful cross-channel marketing campaigns that deliver results.
$20
Emails purchased
Pricing
Act-On SoftwareBoingnet
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
Pay As You Go Email
$20
Emails purchased
Pay As You Go Landing Pages/Microsites
$20
Landing Pages/Microsites
Lead Generator
$25
Contacts
Pay As You Go Text Messaging
$35
Text Messages purchased
Leads + Email
$49
Contacts
Pay As You Go Personalized URLs
$55
pURLs purchased
Marketer Pro
$79
Contacts
Agency Edition
$199
Contacts
Offerings
Pricing Offerings
Act-OnBoingnet
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.Boingnet offers training, HTML, data management and custom development services to marketing teams and agencies at affordable rates
More Pricing Information
Community Pulse
Act-On SoftwareBoingnet
Features
Act-On SoftwareBoingnet
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.6
Ratings
12% above category average
Boingnet
-
Ratings
WYSIWYG email editor9.10 Ratings00 Ratings
Dynamic content9.10 Ratings00 Ratings
Ability to test dynamic content8.20 Ratings00 Ratings
Landing pages8.20 Ratings00 Ratings
A/B testing9.10 Ratings00 Ratings
Mobile optimization7.10 Ratings00 Ratings
Email deliverability reporting9.10 Ratings00 Ratings
List management9.10 Ratings00 Ratings
Triggered drip sequences8.20 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.6
Ratings
10% above category average
Boingnet
-
Ratings
Lead nurturing automation9.10 Ratings00 Ratings
Lead scoring and grading9.10 Ratings00 Ratings
Data quality management9.10 Ratings00 Ratings
Automated sales alerts and tasks7.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.1
Ratings
4% below category average
Boingnet
-
Ratings
Calendaring6.80 Ratings00 Ratings
Event/webinar marketing7.30 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
9.1
Ratings
19% above category average
Boingnet
-
Ratings
Social sharing and campaigns9.10 Ratings00 Ratings
Social profile integration9.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.5
Ratings
15% above category average
Boingnet
-
Ratings
Dashboards8.20 Ratings00 Ratings
Standard reports9.10 Ratings00 Ratings
Custom reports8.20 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
8.3
Ratings
11% above category average
Boingnet
-
Ratings
API9.10 Ratings00 Ratings
Role-based workflow & approvals9.10 Ratings00 Ratings
Customizability7.30 Ratings00 Ratings
Integration with Salesforce.com9.10 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.10 Ratings00 Ratings
Integration with SugarCRM7.10 Ratings00 Ratings
User Ratings
Act-On SoftwareBoingnet
Likelihood to Recommend
8.2
(0 ratings)
-
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
7.3
(0 ratings)
-
(0 ratings)
In-Person Training
8.7
(0 ratings)
-
(0 ratings)
Online Training
9.3
(0 ratings)
-
(0 ratings)
Implementation Rating
8.6
(0 ratings)
-
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareBoingnet
Likelihood to Recommend
If you have MS Dynamics CRM, this is the automation platform for you and your operations. Act-On Software easily syncs with dynamics, and we've never had a problem with this since we set ours up years ago. If you use a different CRM, I'd check to see if other options might make more sense. Having that ability for the systems to seamlessly talk is critical.
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Pros
  • The templates are easy to use and set up campaigns.
  • It's simple to use, and the email editor features a drag-and-drop interface.
  • It's easy to set up a drip campaign or a series of scheduled emails.
  • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
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Cons
  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
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Likelihood to Renew
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Usability
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Reliability and Availability
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Performance
Sometimes the server loading speed is a little slow but most often runs fine and if it doesn't their tech support is quick to respond
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Support Rating
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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In-Person Training
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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Online Training
The system is very user friendly, I think we were up and running within a day or so of having the product. It took very few online training for me to learn a large chunk of the functionality of this system.
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Implementation Rating
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Alternatives Considered
We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often being referred to a forum or landing page rather than getting hands-on guided help from a knowledgeable person on their team. We LOVE Act-On and the team that they have servicing our account!
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Scalability
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Return on Investment
  • Positive- quick setup for webinars between 3 different tools, made it easy to do in high volume
  • Negative- lots of processes with the designer tools that made email/landing page design take longer than it should have, costing man hours
  • Positive- email automation with different types of campaigns we could have flowing at once or could span across multiple audience segments made it so we could consistently create touch points and increase our engagement, thus our ROI over time
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ScreenShots

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

Boingnet Screenshots

Screenshot of The home page of the standard Boingnet InterfaceScreenshot of Agency Edition Home PageScreenshot of Drip Nurture Campaigns - Set up in minutes, automate email follow up to form fills, email clicks or pURL eventsScreenshot of Flexible URL set up for lead generation landing pages, microsites and PURLsScreenshot of Email Deliverability Settings - SPF/DKIM, Unique Domain for each client