TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act! CRM

    Score3.9 out of 10
    N/AAct! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.

    $30

    per month (billed annually) per user

    Thryv

    Score8.7 out of 10
    Small Businesses (1-50 employees)
    Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
    Pricing
    Act! CRMThryv
    Editions & Modules
    Standard
    $30
    per month (billed annually) per user
    Act! Premium Desktop
    $39
    per month (billed annually) per user
    Professional
    $45
    per month (billed annually) per user
    Ultimate
    $60
    per month (billed annually) per user
    Advanced - Extra Features
    $399
    per user, per month (billed annually)
    No answers on this topic
    Offerings
    Pricing Offerings
    Act! CRMThryv
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Act! CRMThryv
    Sales Force Automation
    Comparison of Sales Force Automation features of Act! CRM and Thryv
    Feature
    Act! CRM
    4.3
    4 Ratings
    57% below category average
    Thryv
    -
    Ratings
    Customer data management / contact management5.04 Ratings00 Ratings
    Workflow management7.42 Ratings00 Ratings
    Territory management8.52 Ratings00 Ratings
    Opportunity management6.04 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)1.04 Ratings00 Ratings
    Contract management1.01 Ratings00 Ratings
    Quote & order management2.02 Ratings00 Ratings
    Interaction tracking3.03 Ratings00 Ratings
    Channel / partner relationship management5.03 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Act! CRM and Thryv
    Feature
    Act! CRM
    5.9
    2 Ratings
    24% below category average
    Thryv
    -
    Ratings
    Case management1.72 Ratings00 Ratings
    Call center management8.12 Ratings00 Ratings
    Help desk management8.01 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Act! CRM and Thryv
    Feature
    Act! CRM
    3.0
    4 Ratings
    87% below category average
    Thryv
    -
    Ratings
    Lead management3.04 Ratings00 Ratings
    Email marketing3.04 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Act! CRM and Thryv
    Feature
    Act! CRM
    4.0
    3 Ratings
    62% below category average
    Thryv
    -
    Ratings
    Task management3.03 Ratings00 Ratings
    Billing and invoicing management4.02 Ratings00 Ratings
    Reporting5.03 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Act! CRM and Thryv
    Feature
    Act! CRM
    5.0
    4 Ratings
    41% below category average
    Thryv
    -
    Ratings
    Forecasting6.03 Ratings00 Ratings
    Pipeline visualization5.04 Ratings00 Ratings
    Customizable reports4.03 Ratings00 Ratings
    Customization
    Comparison of Customization features of Act! CRM and Thryv
    Feature
    Act! CRM
    2.0
    4 Ratings
    116% below category average
    Thryv
    -
    Ratings
    Custom fields3.04 Ratings00 Ratings
    Custom objects2.02 Ratings00 Ratings
    Scripting environment2.01 Ratings00 Ratings
    API for custom integration1.12 Ratings00 Ratings
    Security
    Comparison of Security features of Act! CRM and Thryv
    Feature
    Act! CRM
    7.5
    3 Ratings
    10% below category average
    Thryv
    -
    Ratings
    Single sign-on capability7.02 Ratings00 Ratings
    Role-based user permissions8.03 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Act! CRM and Thryv
    Feature
    Act! CRM
    5.0
    4 Ratings
    38% below category average
    Thryv
    -
    Ratings
    Marketing automation5.04 Ratings00 Ratings
    Platform
    Comparison of Platform features of Act! CRM and Thryv
    Feature
    Act! CRM
    1.0
    4 Ratings
    152% below category average
    Thryv
    -
    Ratings
    Mobile access1.04 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Act! CRM and Thryv
    Feature
    Act! CRM
    -
    Ratings
    Thryv
    9.2
    8 Ratings
    23% above category average
    Dynamic content00 Ratings8.97 Ratings
    Ability to test dynamic content00 Ratings9.17 Ratings
    Landing pages00 Ratings10.01 Ratings
    Mobile optimization00 Ratings8.88 Ratings
    Email deliverability reporting00 Ratings9.17 Ratings
    List management00 Ratings8.96 Ratings
    Triggered drip sequences00 Ratings9.73 Ratings
    Lead Management
    Comparison of Lead Management features of Act! CRM and Thryv
    Feature
    Act! CRM
    -
    Ratings
    Thryv
    8.1
    7 Ratings
    18% above category average
    Lead nurturing automation00 Ratings8.76 Ratings
    Data quality management00 Ratings8.66 Ratings
    Automated sales alerts and tasks00 Ratings7.16 Ratings
    Campaign Management
    Comparison of Campaign Management features of Act! CRM and Thryv
    Feature
    Act! CRM
    -
    Ratings
    Thryv
    9.0
    5 Ratings
    10% above category average
    Calendaring00 Ratings9.05 Ratings
    Event/webinar marketing00 Ratings9.04 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Act! CRM and Thryv
    Feature
    Act! CRM
    -
    Ratings
    Thryv
    6.7
    8 Ratings
    1% above category average
    Social sharing and campaigns00 Ratings9.48 Ratings
    Social profile integration00 Ratings4.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Act! CRM and Thryv
    Feature
    Act! CRM
    -
    Ratings
    Thryv
    6.6
    7 Ratings
    3% below category average
    Dashboards00 Ratings9.17 Ratings
    Standard reports00 Ratings8.67 Ratings
    Custom reports00 Ratings2.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Act! CRM and Thryv
    Feature
    Act! CRM
    -
    Ratings
    Thryv
    8.3
    6 Ratings
    26% above category average
    API00 Ratings7.93 Ratings
    Role-based workflow & approvals00 Ratings8.92 Ratings
    Customizability00 Ratings8.15 Ratings
    Best Alternatives
    Act! CRMThryv
    Small Businesses
    Salesflare
    Score6 out of 10
    monday marketer
    Score8.5 out of 10
    Medium-sized Companies
    Zendesk Sell
    Score8.8 out of 10
    LocaliQ
    Score9 out of 10
    Enterprises
    Daylite
    Score7.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Act! CRMThryv
    Likelihood to Recommend
    3.0
    (19 ratings)
    9.5
    (8 ratings)
    Likelihood to Renew
    1.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    4.0
    (8 ratings)
    9.0
    (2 ratings)
    Support Rating
    1.7
    (14 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    1.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Act! CRMThryv
    Likelihood to Recommend
    ACT! LLC
    Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.
    Incentivized
    Read full review
    Thryv
    What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
    Incentivized
    Read full review
    Pros
    ACT! LLC
    • Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution.
    • Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be done by a nontechnical person.
    • User Interface: The tool is easy to get around in both the desktop (fat client) and (webclient) which both are quite similar in functionality.
    • Integration: The tool integrates with Word, Excel, and Outlook nicely. And, it integrates with Google Mail and Contacts. There is a nice selection of third party tools available for various needs like AddressGrabber which allows for easy input of contacts from various sources such as email signatures, webpages, etc.
    • Templates: I have enjoyed being able to store tons of various templates for letters which we use over and over for various communications like sales proposals, quotes, and nudging clients along the funnel and sales process.
    • Automation: SwiftPage ACT! has a small business automation engine which allows for reminders and workflow to be administered by the system. It's not as sophisticated as some enterprise workflow automation solutions but for the price it's an awesome addition.
    • Maintenance: Very rarely have a problem which needs to be dealt with and costs to upgrade are minimal at best. We hosted the system internally for the web client and implemented it ourselves initially but had upgrades subsequently done by a local partner simply due to time/cost scenario. In other words, less to have someone else do it.
    Read full review
    Thryv
    • Customer service is FANTASTIC!
    • Put regularly used and needed tasks under one umbrella.
    • Makes it easy to schedule and post to Social Media
    Incentivized
    Read full review
    Cons
    ACT! LLC
    • The auto saving function is not great. It means a simple slip or mistype can change an entire record easily.
    • The reports are clunky and if you've changed the field names, that doesn't get reflected in the reports.
    • The interface is still clunky. It is hard to see all the information for a contact all in one place. It gets broken up too much.
    Incentivized
    Read full review
    Thryv
    • Offer an automated rewards program for my customer based on their spending and their referrals.
    • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
    • Maybe providing apps.
    Incentivized
    Read full review
    Likelihood to Renew
    ACT! LLC
    Once our current subscription expires, we no longer plan to use ACT. We are moving to a more complete CRM system that allows us, as a project based service company, to track projects, contacts, time and employees all with one software program. ACT has very limited modules to integrate these functions and therefore is no longer a good fit for us.
    Incentivized
    Read full review
    Thryv
    No answers on this topic
    Usability
    ACT! LLC
    ACT follows the basic rules you would expect for this type of software, but actually doing anything sophisticated with it is near impossible without assistance or training. Unless you use it regularly it is difficult to use. I wouldn't recommend it unless you have internal IT support and it will be used regularly.
    Read full review
    Thryv
    It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
    Incentivized
    Read full review
    Support Rating
    ACT! LLC
    There has been an ongoing problem with Google synchronisation which no one seems to be bothered about fixing, even though it clearly states on the website that the software synchronises with Google. When the customer-facing support team are on the phone, they are brilliant, it's the back-end development support which is severely lacking.
    Read full review
    Thryv
    Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
    Incentivized
    Read full review
    Implementation Rating
    ACT! LLC
    Delay your upgrades! ACT appears to ship out new software with virtually no checking and no concern about bad installs do to their customers.
    Read full review
    Thryv
    No answers on this topic
    Alternatives Considered
    ACT! LLC
    ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day look and feel versus ACT!.
    Incentivized
    Read full review
    Thryv
    Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
    Read full review
    Return on Investment
    ACT! LLC
    • It's been easy to keep track of progress of goals with the software. This provides the opportunity to know what is working and what is not.
    • We have had to adjust a lot of things since the Virus issue took a foothold, but it is providing invaluable to make those adjustments.
    • Our ROI has increased at least 30%.
    Incentivized
    Read full review
    Thryv
    • Increased Social Media Presence has kept us in touch with clients
    • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
    Incentivized
    Read full review
    ScreenShots

    Thryv Screenshots

    Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments