TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act! CRM

    Score3.9 out of 10
    N/AAct! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.

    $30

    per month (billed annually) per user

    HubSpot CRM

    Score8.3 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Pricing
    Act! CRMHubSpot CRM
    Editions & Modules
    Standard
    $30
    per month (billed annually) per user
    Act! Premium Desktop
    $39
    per month (billed annually) per user
    Professional
    $45
    per month (billed annually) per user
    Ultimate
    $60
    per month (billed annually) per user
    Advanced - Extra Features
    $399
    per user, per month (billed annually)
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    Offerings
    Pricing Offerings
    Act! CRMHubSpot CRM
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Act! CRMHubSpot CRM
    Considered Both Products
    ACT! LLC
    Chose Act! CRM
    Act! CRM is a decent entry level CRM and offers all the basic tools to do sales and prospect and keep a record. It also ties nicely in with the email marketing package where you can be creative to set up email sequences to particular customers and send these out to them.
    Incentivized
    Chose Act! CRM
    Although other CRM's like HubSpot offer a free solution, I found that it didn't give much and the add-ons were very expensive. Many other companies have interfaces that are clunky or hard to understand. Also I found that many just offer way too many features that we would …
    Incentivized
    HubSpot
    Chose HubSpot CRM
    Other crm software my company has used are so complicated and it took us days to fully understand certain features. Also, HubSpot CRM gave us details of the company just by inserting the website making it easier to know the exact details we’re looking for. Moreover, it made …
    Incentivized
    Chose HubSpot CRM
    Hubspot is way better! Act was very outdated and slow, and we are able to integrate with more things using hubspot and noting across departments is seamless.
    Incentivized
    Chose HubSpot CRM
    The president of the company selected Hubspot. I am sure cost played a major role as well as it being accessible while in Outlook
    Incentivized
    Chose HubSpot CRM
    It all comes down to the User interface, user experience, and ease of customisation I have selected HubSpot in the past after reviewing multiple options because it was often cheaper but had a UX that my team and staff would actually use. Salesforce does have the most advanced …
    Incentivized
    Chose HubSpot CRM
    HubSpot is the best CRM out there.
    Incentivized
    Chose HubSpot CRM
    HubSpot is much better than Act! We selected HubSpot because we needed a change of pace and had heard good things about HubSpot from others within the industry. Since then we have been able to hit our team quota the last 9 months of 2021 and are on pace to do so in 2022. I have …
    Incentivized
    Chose HubSpot CRM
    HubSpot CRM should not even be compared to the ACT! The software our company used previously to HubSpot CRM. HubSpot CRM is so much better in every aspect compared to the software we used previously. HubSpot CRM is a lot more user-friendly compared to the software we used …
    Incentivized
    Key User Insights
    Would buy again
    57%
    Would buy again
    8 Answers
    97%
    Would buy again
    1522 Answers
    Delivers good value for the price
    62%
    Delivers good value for the price
    8 Answers
    97%
    Delivers good value for the price
    1135 Answers
    Happy with the feature set
    71%
    Happy with the feature set
    10 Answers
    97%
    Happy with the feature set
    1530 Answers
    Lived up to sales and marketing promises
    58%
    Lived up to sales and marketing promises
    7 Answers
    98%
    Lived up to sales and marketing promises
    973 Answers
    Implementation went as expected
    50%
    Implementation went as expected
    6 Answers
    93%
    Implementation went as expected
    939 Answers
    Features
    Act! CRMHubSpot CRM
    Sales Force Automation
    Comparison of Sales Force Automation features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    4.3
    4 Ratings
    57% below category average
    HubSpot CRM
    7.5
    1588 Ratings
    3% below category average
    Customer data management / contact management5.04 Ratings8.71530 Ratings
    Workflow management7.42 Ratings6.51501 Ratings
    Territory management8.52 Ratings4.9184 Ratings
    Opportunity management6.04 Ratings7.51434 Ratings
    Integration with email client (e.g., Outlook or Gmail)1.04 Ratings7.71545 Ratings
    Contract management1.01 Ratings7.9185 Ratings
    Quote & order management2.02 Ratings7.61048 Ratings
    Interaction tracking3.03 Ratings8.61489 Ratings
    Channel / partner relationship management5.03 Ratings8.2186 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    5.9
    2 Ratings
    24% below category average
    HubSpot CRM
    7.8
    1059 Ratings
    3% above category average
    Case management1.72 Ratings8.6985 Ratings
    Call center management8.12 Ratings6.1854 Ratings
    Help desk management8.01 Ratings8.8907 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    3.0
    4 Ratings
    87% below category average
    HubSpot CRM
    7.3
    1398 Ratings
    4% below category average
    Lead management3.04 Ratings7.81319 Ratings
    Email marketing3.04 Ratings6.81330 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    4.0
    3 Ratings
    62% below category average
    HubSpot CRM
    8.0
    1449 Ratings
    5% above category average
    Task management3.03 Ratings9.21391 Ratings
    Billing and invoicing management4.02 Ratings7.5722 Ratings
    Reporting5.03 Ratings7.11282 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    5.0
    4 Ratings
    41% below category average
    HubSpot CRM
    7.0
    1418 Ratings
    8% below category average
    Forecasting6.03 Ratings7.01118 Ratings
    Pipeline visualization5.04 Ratings7.01347 Ratings
    Customizable reports4.03 Ratings7.11307 Ratings
    Customization
    Comparison of Customization features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    2.0
    4 Ratings
    116% below category average
    HubSpot CRM
    6.7
    1354 Ratings
    11% below category average
    Custom fields3.04 Ratings7.81327 Ratings
    Custom objects2.02 Ratings5.11153 Ratings
    Scripting environment2.01 Ratings6.3132 Ratings
    API for custom integration1.12 Ratings7.6943 Ratings
    Security
    Comparison of Security features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    7.5
    3 Ratings
    10% below category average
    HubSpot CRM
    7.9
    1311 Ratings
    5% below category average
    Single sign-on capability7.02 Ratings8.01172 Ratings
    Role-based user permissions8.03 Ratings7.81248 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    5.0
    4 Ratings
    38% below category average
    HubSpot CRM
    8.0
    1004 Ratings
    9% above category average
    Marketing automation5.04 Ratings6.7997 Ratings
    Compensation management00 Ratings9.4655 Ratings
    Platform
    Comparison of Platform features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    1.0
    4 Ratings
    152% below category average
    HubSpot CRM
    8.2
    1191 Ratings
    11% above category average
    Mobile access1.04 Ratings8.21191 Ratings
    Social CRM
    Comparison of Social CRM features of Act! CRM and HubSpot CRM
    Feature
    Act! CRM
    -
    Ratings
    HubSpot CRM
    5.6
    896 Ratings
    27% below category average
    Social data00 Ratings5.5878 Ratings
    Social engagement00 Ratings5.7868 Ratings
    Best Alternatives
    Act! CRMHubSpot CRM
    Small Businesses
    Salesflare
    Score6 out of 10
    Salesflare
    Score6 out of 10
    Medium-sized Companies
    Zendesk Sell
    Score8.8 out of 10
    Zendesk Sell
    Score8.8 out of 10
    Enterprises
    Daylite
    Score7.6 out of 10
    Daylite
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Act! CRMHubSpot CRM
    Likelihood to Recommend
    3.0
    (19 ratings)
    7.5
    (1632 ratings)
    Likelihood to Renew
    1.0
    (2 ratings)
    9.3
    (29 ratings)
    Usability
    4.0
    (8 ratings)
    7.0
    (1480 ratings)
    Support Rating
    1.7
    (14 ratings)
    7.1
    (23 ratings)
    Implementation Rating
    1.0
    (2 ratings)
    8.1
    (8 ratings)
    User Testimonials
    Act! CRMHubSpot CRM
    Likelihood to Recommend
    ACT! LLC
    Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.
    Incentivized
    Read full review
    HubSpot
    I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
    Incentivized
    Read full review
    Pros
    ACT! LLC
    • Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution.
    • Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be done by a nontechnical person.
    • User Interface: The tool is easy to get around in both the desktop (fat client) and (webclient) which both are quite similar in functionality.
    • Integration: The tool integrates with Word, Excel, and Outlook nicely. And, it integrates with Google Mail and Contacts. There is a nice selection of third party tools available for various needs like AddressGrabber which allows for easy input of contacts from various sources such as email signatures, webpages, etc.
    • Templates: I have enjoyed being able to store tons of various templates for letters which we use over and over for various communications like sales proposals, quotes, and nudging clients along the funnel and sales process.
    • Automation: SwiftPage ACT! has a small business automation engine which allows for reminders and workflow to be administered by the system. It's not as sophisticated as some enterprise workflow automation solutions but for the price it's an awesome addition.
    • Maintenance: Very rarely have a problem which needs to be dealt with and costs to upgrade are minimal at best. We hosted the system internally for the web client and implemented it ourselves initially but had upgrades subsequently done by a local partner simply due to time/cost scenario. In other words, less to have someone else do it.
    Read full review
    HubSpot
    • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
    • Task management is simple but effective.
    • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
    • Gmail integration is quite smooth along with email tracking.
    Incentivized
    Read full review
    Cons
    ACT! LLC
    • The auto saving function is not great. It means a simple slip or mistype can change an entire record easily.
    • The reports are clunky and if you've changed the field names, that doesn't get reflected in the reports.
    • The interface is still clunky. It is hard to see all the information for a contact all in one place. It gets broken up too much.
    Incentivized
    Read full review
    HubSpot
    • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
    • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
    • I would like to see more native options for automation.
    Incentivized
    Read full review
    Likelihood to Renew
    ACT! LLC
    Once our current subscription expires, we no longer plan to use ACT. We are moving to a more complete CRM system that allows us, as a project based service company, to track projects, contacts, time and employees all with one software program. ACT has very limited modules to integrate these functions and therefore is no longer a good fit for us.
    Incentivized
    Read full review
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Usability
    ACT! LLC
    ACT follows the basic rules you would expect for this type of software, but actually doing anything sophisticated with it is near impossible without assistance or training. Unless you use it regularly it is difficult to use. I wouldn't recommend it unless you have internal IT support and it will be used regularly.
    Read full review
    HubSpot
    I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
    Incentivized
    Read full review
    Support Rating
    ACT! LLC
    There has been an ongoing problem with Google synchronisation which no one seems to be bothered about fixing, even though it clearly states on the website that the software synchronises with Google. When the customer-facing support team are on the phone, they are brilliant, it's the back-end development support which is severely lacking.
    Read full review
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Implementation Rating
    ACT! LLC
    Delay your upgrades! ACT appears to ship out new software with virtually no checking and no concern about bad installs do to their customers.
    Read full review
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Alternatives Considered
    ACT! LLC
    ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day look and feel versus ACT!.
    Incentivized
    Read full review
    HubSpot
    We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
    Incentivized
    Read full review
    Return on Investment
    ACT! LLC
    • It's been easy to keep track of progress of goals with the software. This provides the opportunity to know what is working and what is not.
    • We have had to adjust a lot of things since the Virus issue took a foothold, but it is providing invaluable to make those adjustments.
    • Our ROI has increased at least 30%.
    Incentivized
    Read full review
    HubSpot
    • We were able to track good quality leads and push them to closure.
    • The leads were contacted within 24 hours so lead drops were minimum.
    • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
    Incentivized
    Read full review
    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.