Acquisition Inc. vs. CIENCE Sales Development (legacy)

Anything lead gen within TOFU demand gen for an IT company. They offer TAL/ ABM targeting which is great. They don't offer appointment setting so best to use them for TOFU.

Cience is well suited for providing building blocks when you are starting with very little. They took the time to learn our unique product and weren't hesitant to jump on an account for a less than traditional ICP. If you are looking to outsource sales, just be prepared to be an active voice in the partnership.

• Great data accuracy
• Attention to Service
• Collaborative sales reps
• Data Science

• Rapidly created marketing scripts based on the domain knowledge we provided.
• Rapidly identified the key executives and ways to reach them in our target audience.
• Provided well-spoken representatives who were able to get our message across.
• Provided excellent weekly feedback on their 'hit-rate.'

• Would be great to have other offerings like display programmatic
• Live dashboarding

• There isn't much to say here for me from a feature or functionality perspective. We've always had a very seamless interaction with CIENCE from a technology standpoint. I have to admit that I am typically the bottleneck if things ever get stuck because our team at CIENCE usually has to push me to get materials and documentation for our campaigns.
• We once ran into a slight issue with the timing for our contract renewal. I needed to pause our service because of a large deal we acquired, and I needed to save some extra funds to ensure we could prepare for it properly. I was technically too late to put the pause in time based on the dates in our contract. However, the CIENCE team worked closely with me to come up with a creative solution that was understanding of my challenging situation at the time, while also favoring our long-term partnership rather than short-sighted revenue gains.

Great team all round. Ranging from sales reps who are easy to speak, not overly salesy and super responsive. Their operations team are also great, super quick turnaround times and have saved whenever I've been in a pinch and needed a quick response/ data.

They are easy to work with and very organized.

They have a pool of talented teams and being responsible.

The process outlined was exactly what we were looking for (hand holding before, during and ongoing) and was right on in terms of what we needed for implementation. We were successful in identifying the team from CIENCE who would be dedicated to Manifest and were able to have all levels of both companies involved in the implementation process.

Acquisition Inc. is, my in opinion, the best vendor out of this selection. Based on their data accuracy and also the ease of working with their teams.

We chose CIENCE because we were impressed with the technology it was built on for lead-generation, the quality of leads proposed to us, the targeting capabilities, and campaign execution strategies. Nobody has been better suited to our service capabilities modeling and needs of the organization.

• We have seen a higher conversion through to MQL for our leads generated through from Acquisition Inc. compared to other vendors.

• Terrible waste of money. Just starting out we want to use our funds the most effective we can. This had ZERO ROI and was a waste of time.
• They ask for a three-month upfront payment and gave us nothing back. While this is the risk we take with no guarantees, you would expect a reputable business to offer something for a performance so poor. A free month to try and make things right by providing a few leads, or some small amount of refund, something. Their response was to tell us they did nothing wrong and they would not even consider anything.
• The good reviews from this company are baffling to me. I reviewed them before starting and felt they must be reputable. The truth is the onboarding process took 30 days even though we provided them with everything before it started. They charge for this ramp-up time even though nothing of substance is happening.
• Within two weeks of the campaign starting our Cience team had lost over half of its original members due to attrition. 3 out of 5 of their members left the company