Acquia DAM (Widen) vs. Salsify

Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.

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If you're looking for a tool to be able to syndicate singular products to other platforms, Salsify does well. Where it falls down a bit is when you're creating kits or bundles and trying to pass that data along to other applications. Overall, it's the best syndication platform we've found in the market.

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• They offer valuable guidance and educational resources to Administrators
• Their I.T. support is knowledgeable and responsive. And friendly!
• They build community among Acquia DAM (Widen) Admins
• They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
• They're just plain nice people to work with.

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• The customer service is AMAZING! They walked us through everything step by step... multiple times. They are also working with us on how to identify our goals.
• The platform is extremely user friendly.

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• Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all.
• Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning.
• To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability.

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• A better GUI interface
• Better support as at times it takes a while to hear back from them
• More user training have better efficiency on using the software

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Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.

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The team is very helpful and the product is very useful to us.

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We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.

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I am only giving it a 9 because they are working on streamlining the uploading process to make things easier on our end - once this is complete I would most likely give it a 10!

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Never had an issue where I was unable to access Widen.

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There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.

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It's very seldom that I have to reach out for support, but when I have, there are quick solutions and follow-ups to make sure the system is working how it should be. My customer support team is also great at reaching out on a regular basis to keep me up to speed on emerging features I may be able to leverage to improve my experience.

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The team is extremely friendly and helpful. They came in for an in-house training and schedule calls to walk us through new features, etc.

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The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.

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It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.

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The team at Salsify is the best to work with!!!

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We decided to stick with Acquia DAM (Widen) in the short term but will be reviewing the options this or next year to better integrate with Social, Web, and Creative team needs. We use Sitecore for all our web services, so it needs to be compatible with that, Social also needs to integrate but is not fixed on a single system, but Canva would be a good fit. The creative team always prefers local storage to link to rather than the cloud due to speeds.

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I was not directly involved in the purchase decision process to acquire Salsify as we started using it after it, but I can tell the Team decided on Salsify for a number of solid reasons including functionalities, price, integration options, and usability. Otherwise, we would have kept the older tool or decided on a different provider. Salsify took the lead as the ideal solution for us earlier this year.

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Independently Invited by TrustRadius

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Can not give an accurate rating.

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• The Acquia DAM (Widen) helped our company transition more quickly to remote work, giving users access to files much faster than the company servers could.
• The Acquia DAM (Widen) has given non-web devs the ability to quickly build clean web pages that share out marketing resources and information.

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• Increased the productivity of the publish process.
• 5x products are published per partner in the same time it took earlier.
• Product information like pricing and images can be downloaded in a click.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info