Acquia DAM (Widen) vs. Oracle Marketing

Acquia DAM is well suited for large companies that need to organize and control the flow of assets being used by their teams and vendors. It provides much better control than file storage sites like Dropbox, where there's little control over what goes where and almost non-functional search functionality. If you're a smaller company, you may be able to get by or have someone dedicated to doing so, but for larger companies, it really takes a lot of the manual work out of it!

Incentivized

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.

Incentivized

• They offer valuable guidance and educational resources to Administrators
• Their I.T. support is knowledgeable and responsive. And friendly!
• They build community among Acquia DAM (Widen) Admins
• They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
• They're just plain nice people to work with.

Incentivized

• We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
• It is highly customizable.
• It presents data in a form that is easily understandable and reports are highly beneficial for us.
• Analytics in the form of graphs.

Incentivized

• The AI tagging is not very intuitive; if you upload 100 assets, you have to wait for ages to see if they have been tagged by constantly checking the field views over and over again. It would be good to have an AI tagging manager where you could submit and check tagging status.
• For image downloading, it would be good to be able to select an image size rather than an aspect and then adjust the image to the size.
• We would have jumped at the chance for SSO or Site Core integration, but the costs were so high it just was not worth it; we could have hired people to do it manually for cheaper.

Incentivized

• User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
• Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
• Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.

Incentivized

Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.

Incentivized

We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.

Acquia DAM (Widen) is very intuitive, it does not take extensive training as some tools do to use the tool. Uploading assets, creating portals, collections and sharing are all very simple. Acquia DAM (Widen) also does not force you to fill out all of the metadata. You can fill out as little or as much as you would like.

Incentivized

Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.

Never had an issue where I was unable to access Widen.

Incentivized

No one has experienced any problems with availablity.

There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.

Incentivized

There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.

The Acquia DAM support team is fantastic! Not only do we have an amazing customer support contact, the regular chat support is a great resource. Our CSM schedules meetings with our team regularly to ensure that we're meeting our goals. And the general support is great at responding quickly!

Incentivized

I would actually rate day to day support a 1. We often knew more than the person on the phone.

I would however rate escalation support a 7. When we went to “red status”, support was very good. We were assigned a technical resource who performed a full audit. Unfortunately the integration to Salesforce.com still failed

They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”

The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.

Incentivized

Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout

It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.

Incentivized

I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.

We started with the Widen system but ended up switching to Brandfolder. Brandfolder had the consistent interface across internal and external platforms. It was easier to use and search for assets for our internal team and brand partners. I preferred the Widen system's ability to share assets with direct links and the ability to add metadata upon upload.

Incentivized

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.

Incentivized

Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.

Incentivized

• Acquia DAM simplifies global access by offering an intuitive platform for easy asset uploads
• With centralized storage, sharing becomes seamless, fostering efficient collaboration worldwide.
• Utilizing Acquia DAM, I efficiently apply metadata for accurate categorization, enabling easy reference to past content whenever needed.

Incentivized

• Eloqua has had a very positive impact on our ROI and ability to build very complex programs. We have been nomitnated for the past 4 years as a Markie finalist and have won a Markie ourselves.
• Eloqua has a great pulse on the marketing trends and future developments to help keep it's software competitive.

Incentivized