Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It…
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Adobe Marketing Cloud
Score 9.4 out of 10
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Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…
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Pricing
Acquia DAM (Widen)
Adobe Marketing Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia DAM (Widen)
Adobe Marketing Cloud
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
Guided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services.
Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.
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More Pricing Information
Community Pulse
Acquia DAM (Widen)
Adobe Marketing Cloud
Features
Acquia DAM (Widen)
Adobe Marketing Cloud
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia DAM (Widen)
6.6
Ratings
7% below category average
Adobe Marketing Cloud
-
Ratings
Dashboards
7.20 Ratings
00 Ratings
Standard reports
4.90 Ratings
00 Ratings
Custom reports
5.40 Ratings
00 Ratings
Data exportability
8.10 Ratings
00 Ratings
Content analytics
7.30 Ratings
00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Acquia DAM is well suited for large companies that need to organize and control the flow of assets being used by their teams and vendors. It provides much better control than file storage sites like Dropbox, where there's little control over what goes where and almost non-functional search functionality. If you're a smaller company, you may be able to get by or have someone dedicated to doing so, but for larger companies, it really takes a lot of the manual work out of it!
This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.
They offer valuable guidance and educational resources to Administrators
Their I.T. support is knowledgeable and responsive. And friendly!
They build community among Acquia DAM (Widen) Admins
They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
It also provides strong capabilities to get an insight with Analytics to better understand the user journey.
The AI tagging is not very intuitive; if you upload 100 assets, you have to wait for ages to see if they have been tagged by constantly checking the field views over and over again. It would be good to have an AI tagging manager where you could submit and check tagging status.
For image downloading, it would be good to be able to select an image size rather than an aspect and then adjust the image to the size.
We would have jumped at the chance for SSO or Site Core integration, but the costs were so high it just was not worth it; we could have hired people to do it manually for cheaper.
Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Acquia DAM (Widen) is very intuitive, it does not take extensive training as some tools do to use the tool. Uploading assets, creating portals, collections and sharing are all very simple. Acquia DAM (Widen) also does not force you to fill out all of the metadata. You can fill out as little or as much as you would like.
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
The Acquia DAM support team is fantastic! Not only do we have an amazing customer support contact, the regular chat support is a great resource. Our CSM schedules meetings with our team regularly to ensure that we're meeting our goals. And the general support is great at responding quickly!
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
We started with the Widen system but ended up switching to Brandfolder. Brandfolder had the consistent interface across internal and external platforms. It was easier to use and search for assets for our internal team and brand partners. I preferred the Widen system's ability to share assets with direct links and the ability to add metadata upon upload.
Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.
Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
We decreased the time it took for a lead to make it to the sales team to a matter of seconds.
