Acquia DAM (Widen) vs. Adobe Campaign

Acquia DAM is well suited for large companies that need to organize and control the flow of assets being used by their teams and vendors. It provides much better control than file storage sites like Dropbox, where there's little control over what goes where and almost non-functional search functionality. If you're a smaller company, you may be able to get by or have someone dedicated to doing so, but for larger companies, it really takes a lot of the manual work out of it!

Incentivized

Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.

• They offer valuable guidance and educational resources to Administrators
• Their I.T. support is knowledgeable and responsive. And friendly!
• They build community among Acquia DAM (Widen) Admins
• They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
• They're just plain nice people to work with.

Incentivized

• What we like most about this application is that it provides us with the creation of ads to generate presence and impact on different channels at minimum cost.
• It has a section where [it] [helps] us determine our preferences in terms of marketing by private messaging and offer a report of actions.
• It also provides analysis with percentages to determine how many customers actually received our e-mail advertising.

Incentivized

• The AI tagging is not very intuitive; if you upload 100 assets, you have to wait for ages to see if they have been tagged by constantly checking the field views over and over again. It would be good to have an AI tagging manager where you could submit and check tagging status.
• For image downloading, it would be good to be able to select an image size rather than an aspect and then adjust the image to the size.
• We would have jumped at the chance for SSO or Site Core integration, but the costs were so high it just was not worth it; we could have hired people to do it manually for cheaper.

Incentivized

• It requires administrator rights in order to deploy into an environment.
• We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
• Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
• There's no easy way to roll back changes.

Incentivized

Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.

Incentivized

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

Acquia DAM (Widen) is very intuitive, it does not take extensive training as some tools do to use the tool. Uploading assets, creating portals, collections and sharing are all very simple. Acquia DAM (Widen) also does not force you to fill out all of the metadata. You can fill out as little or as much as you would like.

Incentivized

Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.

Never had an issue where I was unable to access Widen.

Incentivized

Aside from frequent error prompts, the program is quite dependable

There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.

Incentivized

The Acquia DAM support team is fantastic! Not only do we have an amazing customer support contact, the regular chat support is a great resource. Our CSM schedules meetings with our team regularly to ensure that we're meeting our goals. And the general support is great at responding quickly!

Incentivized

Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.

The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.

Incentivized

It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.

Incentivized

We started with the Widen system but ended up switching to Brandfolder. Brandfolder had the consistent interface across internal and external platforms. It was easier to use and search for assets for our internal team and brand partners. I preferred the Widen system's ability to share assets with direct links and the ability to add metadata upon upload.

Incentivized

Sender also offers multi-channel marketing capabilities, allowing users to engage with their audience through different channels. However, the range and depth of multi-channel capabilities in Adobe Campaign are generally more extensive. So after using both the platforms I selected Adobe Campaign for my email marketing purpose.

• Acquia DAM simplifies global access by offering an intuitive platform for easy asset uploads
• With centralized storage, sharing becomes seamless, fostering efficient collaboration worldwide.
• Utilizing Acquia DAM, I efficiently apply metadata for accurate categorization, enabling easy reference to past content whenever needed.

Incentivized

• Adobe Campaign has boosted our ROI, with a 700% increase in the last month of using the service. These results are very favorable, and we will continue to use the service.
• Adobe Campaign makes it easy to calculate the proposed ROI on a monthly basis, as it constantly lets us evaluate and compare the growth of our earnings in relation to previous ones.

Incentivized