TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AccuRanker

    Score10 out of 10
    N/AAccuRanker is a keyword rank tracker, a cloud-based software is designed to help companies with search engine optimization and organic reach of websites and brands. AccuRanker features real-time keyword updates based on the Google and Bing search engines.

    $129

    per month 1000 keywords per month

    Act-On

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

    $900

    per month

    Pricing
    AccuRankerAct-On
    Editions & Modules
    No answers on this topic
    Professional
    $900
    per month
    Enterprise
    $2,000+
    per month
    Offerings
    Pricing Offerings
    AccuRankerAct-On
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts available for annual subscriptions and bulk orders.The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
    More Pricing Information
    Community Pulse
    AccuRankerAct-On
    Considered Both Products
    AccuRanker
    No answer on this topic
    Act-On
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    13 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    12 Answers
    Features
    AccuRankerAct-On
    SEO
    Comparison of SEO features of AccuRanker and Act-On Software
    Feature
    AccuRanker
    9.7
    1 Ratings
    22% above category average
    Act-On Software
    -
    Ratings
    Keyword analysis9.01 Ratings00 Ratings
    SERP ranking tracking10.01 Ratings00 Ratings
    Competitive analysis10.01 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of AccuRanker and Act-On Software
    Feature
    AccuRanker
    7.3
    1 Ratings
    4% below category average
    Act-On Software
    -
    Ratings
    Local SEO4.01 Ratings00 Ratings
    Mobile SEO9.01 Ratings00 Ratings
    Global SEO9.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of AccuRanker and Act-On Software
    Feature
    AccuRanker
    10.0
    1 Ratings
    17% above category average
    Act-On Software
    -
    Ratings
    Multi-domain support10.01 Ratings00 Ratings
    Integration with web analytics tools10.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of AccuRanker and Act-On Software
    Feature
    AccuRanker
    -
    Ratings
    Act-On Software
    8.6
    113 Ratings
    12% above category average
    WYSIWYG email editor00 Ratings9.1112 Ratings
    Dynamic content00 Ratings9.192 Ratings
    Ability to test dynamic content00 Ratings8.292 Ratings
    Landing pages00 Ratings8.2108 Ratings
    A/B testing00 Ratings9.195 Ratings
    Mobile optimization00 Ratings7.1102 Ratings
    Email deliverability reporting00 Ratings9.1112 Ratings
    List management00 Ratings9.1111 Ratings
    Triggered drip sequences00 Ratings8.287 Ratings
    Lead Management
    Comparison of Lead Management features of AccuRanker and Act-On Software
    Feature
    AccuRanker
    -
    Ratings
    Act-On Software
    8.6
    113 Ratings
    10% above category average
    Lead nurturing automation00 Ratings9.1104 Ratings
    Lead scoring and grading00 Ratings9.1104 Ratings
    Data quality management00 Ratings9.1102 Ratings
    Automated sales alerts and tasks00 Ratings7.395 Ratings
    Campaign Management
    Comparison of Campaign Management features of AccuRanker and Act-On Software
    Feature
    AccuRanker
    -
    Ratings
    Act-On Software
    7.1
    77 Ratings
    4% below category average
    Calendaring00 Ratings6.88 Ratings
    Event/webinar marketing00 Ratings7.376 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of AccuRanker and Act-On Software
    Feature
    AccuRanker
    -
    Ratings
    Act-On Software
    9.1
    71 Ratings
    19% above category average
    Social sharing and campaigns00 Ratings9.169 Ratings
    Social profile integration00 Ratings9.163 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of AccuRanker and Act-On Software
    Feature
    AccuRanker
    -
    Ratings
    Act-On Software
    8.5
    114 Ratings
    15% above category average
    Dashboards00 Ratings8.2109 Ratings
    Standard reports00 Ratings9.1112 Ratings
    Custom reports00 Ratings8.284 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of AccuRanker and Act-On Software
    Feature
    AccuRanker
    -
    Ratings
    Act-On Software
    8.3
    107 Ratings
    11% above category average
    API00 Ratings9.167 Ratings
    Role-based workflow & approvals00 Ratings9.171 Ratings
    Customizability00 Ratings7.389 Ratings
    Integration with Salesforce.com00 Ratings9.165 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.135 Ratings
    Integration with SugarCRM00 Ratings7.128 Ratings
    User Ratings
    AccuRankerAct-On
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.2
    (219 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.9
    (112 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (33 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (14 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (13 ratings)
    Support Rating
    -
    (0 ratings)
    7.3
    (39 ratings)
    In-Person Training
    -
    (0 ratings)
    8.7
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.3
    (16 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.6
    (22 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    6.4
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    AccuRankerAct-On
    Likelihood to Recommend
    AccuRanker
    Well suited:
    • for an agency or SEO company
    • for marketing dep. of ecommerce
    • if you are a freelancer that doing inhouse SEO for yourself or your customers.
    Not for you:
    • if youre new to SEO (too many jargon, new words and shortcuts)
    • if you just need to monitor your SEO company (use Google Search Console instead, it is simpler)
    Incentivized
    Read full review
    Act-On
    We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
    Incentivized
    Read full review
    Pros
    AccuRanker
    • competition tracking
    • keyword tracking with tagging and historical rankings positions
    • SoV (share of voice) metrics that helps to understand traffic opportunities
    • Grump ;) (their Tiger that shows you current Google algo behavior)
    • keyword discovery - they can show you where you have some opportunities to get more traffic with your current content
    • more data and reports when you integrate GSC and GA
    Incentivized
    Read full review
    Act-On
    • The templates are easy to use and set up campaigns.
    • It's simple to use, and the email editor features a drag-and-drop interface.
    • It's easy to set up a drip campaign or a series of scheduled emails.
    • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
    Incentivized
    Read full review
    Cons
    AccuRanker
    • action dashboard - with commands what to do today, what should I focus on first place, to create targets and a way how to reach them
    • email reports - should be embeded into message, not added as pdf attachement. Just like Google Search Console is doing it.
    • add Google Places as a separate report/tool
    Incentivized
    Read full review
    Act-On
    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Incentivized
    Read full review
    Likelihood to Renew
    AccuRanker
    No answers on this topic
    Act-On
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review
    Usability
    AccuRanker
    No answers on this topic
    Act-On
    It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
    Incentivized
    Read full review
    Reliability and Availability
    AccuRanker
    No answers on this topic
    Act-On
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Read full review
    Performance
    AccuRanker
    No answers on this topic
    Act-On
    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Read full review
    Support Rating
    AccuRanker
    No answers on this topic
    Act-On
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Read full review
    In-Person Training
    AccuRanker
    No answers on this topic
    Act-On
    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Read full review
    Online Training
    AccuRanker
    No answers on this topic
    Act-On
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Read full review
    Implementation Rating
    AccuRanker
    No answers on this topic
    Act-On
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Read full review
    Alternatives Considered
    AccuRanker
    • allows to group keywords (by tags) and reports tags as a bunch of kws
    • competition reporting (with keywords positions and rank tracking in time)
    • SoV - share of voice - metric, that allows you to see true potential of your keywords
    • search intent - identifies informational/navigational/commercial/transactional keywords (even in Polish!)
    • integration with Google Analytics and Google Search Console gives more and more data that you may analyze
    Incentivized
    Read full review
    Act-On
    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Incentivized
    Read full review
    Scalability
    AccuRanker
    No answers on this topic
    Act-On
    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Read full review
    Return on Investment
    AccuRanker
    • + it was easier to see what competition is doing - you may see their "backstage"
    • + easy way to monitor group of keywords (tagging) so no need to focus on particular keyword
    • - takes some time to analyze whole domain
    • - no whitelabel reports (it would save a lot of time)
    Incentivized
    Read full review
    Act-On
    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Incentivized
    Read full review
    ScreenShots

    Act-On Screenshots

    Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.