Accrisoft Freedom vs. Bloomreach - The Agentic Platform for Personalization

The only thing I believe Accrisoft Freedom is not as well suited is for large e-commerce sites. Accrisoft Freedom actually has an E-commerce module and can do products and online sales, however if this is the majority of what your business does (or your clients' businesses), I would recommend an E-commerce focused CMS.
For almost all other circumstances I can think of though, I would recommend Accrisoft Freedom - ma and pa shops on up to a corporation.

Incentivized

Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.

Incentivized

• Hosting and maintenance is taken care of. Due to it being proprietary software, everything is built to work together.
• Simple to use. Basic functionality for websites is built in without having to dig through thousands of potential options.
• Development is straightforward...no backend languages required. So if someone wants a unique layout for a portfolio, it's very simple to add a new content type and build the new layout using basic html and css.

Incentivized

• The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
• The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
• The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.

Incentivized

• Their preview setup for reviewing page changes prior to pushing them live is not good. You basically have to push things live to see how they will look, then go back and tweak it, while the changes in progress are live on the site. They need a sandbox, or a better preview feature within the backend so you dont have to keep pushing changes live to test out functionality.
• Integration with outside tools is non existent. Instead of trying to force people to use their modules or features it would make much more sense to more easily integrate with leading tools in niche spaces.
• The UI is pretty old. It could use a big refresh. Things like drag and drop builders and functionality should be standard these days. This is also a plus for non tech savvy users as it keeps their page structures to what works without letting people tinker. But if you want to tinker and be a higher end user Freedom isn't the best bet.

Incentivized

• While Importing the offline data, sometimes the auto detection is failed to detect the csv file
• While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
• it would be great if we receive email for successfully finished imports too

Incentivized

We switched to WordPress; it was out of my control.

We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.

Incentivized

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.

Incentivized

ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue

Incentivized

This rating is based on personal experience only. I believe majority of people would say their support is top notch & 10/10. The only reason I am personally am giving it lower is because I consider my self a much more advanced user of Freedom than their typical Solution Provider developers. Because I am advanced, I troubleshoot my own issues pretty in-depth before I even contact Accrisoft support. Therefore sometimes I feel it takes longer to get the researched & specific answer I need vs. a simple support question would.

Incentivized

I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.

Incentivized

The team was really helpful in explaining

Incentivized

It gives clear overview in each and every concepts

Incentivized

None it went smoothly

Incentivized

In all honesty, we have been moving away from Accrisoft Freedom due to its lack of customizability. We as an agency generally prefer open source solutions since our client base primarily consists of those looking for a more custom solution that can be built off of in the future. While yes, these tend to need more care and attention, they have benefited us more.

Incentivized

Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.

Incentivized

there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.

Incentivized

• This was the first CMS we had at our company so hard to say positive or negative impact.
• Prior to this CMS there was a static site that html files had to be ftp to a company to have the site updated. So from that standpoint it made updating the site much less expensive.
• Compared to a tool like Wordpress this is much more secure and easier to manage, but since we outsource that portion of it to the company that built the site we dont realize those gains.

Incentivized

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.