Accredify vs. Lotame

The regular check-ins were well spaced, which worked well for me with my current workloads. I never felt under pressure and enjoyed the positive prompting. Would highly recommend Accredify and their team.

Incentivized

Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.

Incentivized

• Certification
• Ease of use.
• Fast startup.

Incentivized

• Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
• Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
• We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.

Incentivized

• A small team, like a large company, sometimes can be difficult to get in touch with. But considering their size they do good.
• Possibility to expand the verification to more document types and files. The potential could be huge and use cases are large in our company.

Incentivized

• Platform can be slow at times
• Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

The other products listed are not exactly the same, but also part of software being used by our company in the same internal process. So far we are happy with the solution from Accredify and we really believe it will do its job and complement the process as a whole. We chose Accredify mainly because one colleague had used it before and saw the potential for a use case in our company. The business case was made and making implementation in one smaller division was a relatively small risk for us considering the knowledge gained for potential expansion.

Incentivized

We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements.

Incentivized

• Fraud can be costly to detect, but with accredify it has changed.
• If we can just avoid one case of document tampering and thereby avoid a legal suit or a fraud the costs of Accredify are already a good investment.
• We have a good IS a team, but the implementation of new software and training of personnel afterward is always a costly thing. However, with Accredify we can focus on our own core competencies - that is for some of our colleagues a very nice change.

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.