Accredify vs. Adobe Audience Manager

The regular check-ins were well spaced, which worked well for me with my current workloads. I never felt under pressure and enjoyed the positive prompting. Would highly recommend Accredify and their team.

Incentivized

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.

Incentivized

• Certification
• Ease of use.
• Fast startup.

Incentivized

• Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements.
• Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination.
• Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups.

Incentivized

• A small team, like a large company, sometimes can be difficult to get in touch with. But considering their size they do good.
• Possibility to expand the verification to more document types and files. The potential could be huge and use cases are large in our company.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

The other products listed are not exactly the same, but also part of software being used by our company in the same internal process. So far we are happy with the solution from Accredify and we really believe it will do its job and complement the process as a whole. We chose Accredify mainly because one colleague had used it before and saw the potential for a use case in our company. The business case was made and making implementation in one smaller division was a relatively small risk for us considering the knowledge gained for potential expansion.

Incentivized

Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will eventually be an activation mechanism for the AEP Customer Profiles from the real-time CDP platform.

Incentivized

• Fraud can be costly to detect, but with accredify it has changed.
• If we can just avoid one case of document tampering and thereby avoid a legal suit or a fraud the costs of Accredify are already a good investment.
• We have a good IS a team, but the implementation of new software and training of personnel afterward is always a costly thing. However, with Accredify we can focus on our own core competencies - that is for some of our colleagues a very nice change.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized