ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.
$299
single PR
Coveragebook
Score 9.0 out of 10
N/A
Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users can customize each coverage book by choosing to show/hide metrics, apply high impact backgrounds, add their own commentary, and then share online or print. Coveragebooks also stores all past…
Personally, I see no difference between Newswire and other press release services. This one's available with our current PR SAAS solution, there's nothing wrong with it, and pricing is usually somewhat competitive. These days nothing works as well as actual media relations, so Newswire comes in handy for just having a solid link for a press release and getting the SEO on backlinked sites.
Coveragebook is great for any organization that needs to regularly track client media coverage or even just trending news stories to send to clients in a professional looking report. It is ideal for small, medium, and large PR and marketing firms. For firms or companies more focused on internal communications, this would not be a regularly used tool. For those focused on external communications, it's a must-have tool that helps save time and makes it easier for people at every level of an organization to create branded coverage reports that are easy to download or link to and share with clients
Communication via video calls and emails. They were responsive to any questions we had.
Provided all the information we needed to make the decision to move forward. They had the materials around what publications and news outlets they could get into for us.
The editorial process was always very hard on our sale releases. Even if we followed the same structure we used to with PR Wire they would flag it as advertorial.
The option for video is nice but would be better to actually embed it into a part of the release versus just floating at the bottom.
Would be interesting for them to share more industry-specific releases or give the option to only get emails on specific industries. The E-blasts are always too general.
More ability to customize cover (title page) of report
Provide total (collective) backlinks for all pieces of coverage as a metric (currently you can only do one at a time)
Allow custom metrics for the offline coverage (currently, you can only add add'l info in the comments section so it looks like a quote vs. numerous metrics on the slides for online clippings)
Simply put, they are a great team, excellent support and a platform that is so seamless to use. Great reporting content, can do attitude and a solution / product that works. They are an established company and there are many 'new companies' out there claiming to offer a better service but they lack the depth and capabilities of the Newswire platform
Simple step-by-step process to get your news out to the world. Easy to understand process and explanation as you go through the steps. Each upgrade does have a charge, but it's pretty visible. Once you get familiar with their platform and systems, it becomes fairly easy to use to get your news published. It's also nice how quickly you are able to get the news out and published in the places you choose.
When we have needed support, the Newswire support team has responded quickly and been very clear about what we need to know. We have never had a significant issue and they have been very helpful at cleaning up any points of confusion on our part. I always feel like they have my back.
Coveragebook is incredibly easy to use--so easy to use that we've never run into any issues that required additional support from the Coveragebook team. In the event that there is an issue, they have a detailed help section on the website with answers to FAQs to assist professionals at every step of the process.
It is a very simple product to get started using, particularly for press releases. I have no used the other functionality so I can't say for sure how easy or difficult that might be, but my guess is that the way the platform is built makes it easy for anybody to get started.
To be honest, they are very similar in many ways. Business Wire, for example, is more focused on business news as opposed to other types of news. Newswire has a more general and broader application. Other news services like Bloomberg are only interested if the company is traded on one of the stock markets.
I didn't look too closely at the other services above because it was quickly apparent that they do different things than Coveragebook. We were looking for a reporting and valuation tool but didn't need help creating or distributing releases or finding client mentions. (Our PR programs are very targeted towards relevant trade press; we aren't looking for thousands of mentions in any/all media outlets.) Coveragebook accomplishes all the tasks we required at a reasonable price.
In a new technology area, Newswire has helped us build brand recognition.
During the pressures put on Healthcare over the past COVID periods our presence in the Marketplace have been difficult to maintain. Newswire has been key in our efforts.
When medical imaging AI tools exploded on the scene three years ago, there were over 150 vendors at conferences. Those that didn't promote with tools like Newswire and now gone.
The ROI is mostly on time. I used to spend hours upon hours designing and inputting information for reports. Now, Coveragebook does all of the hard work for me.
