ability6 vs. Adobe Dynamic Tag Management (discontinued)

Dynamic Tag Management allows you to tag any data elements on a page in order to track every aspect of your customer's journey. Its ease of use and the ability to deploy tags without having to involve a web developer leaves marketing to iterate without the lag time of a code release. I haven't found any areas where improvement is needed.

Incentivized

• Manage web analytics tags!

• Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
• Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.

Incentivized

As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

It is easy to use at a basic level, however without JavaScript resource you will struggle.

Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

It was quite seamless with the outstanding support from our Adobe account manager.

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.

Incentivized

• Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
• From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.

Incentivized