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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AB Tasty

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A

    XGen Ai

    Score7 out of 10
    N/AXGen Ai is an User-Anonymous Customer Experience Optimization tool for ecommerce sites, that enables the user to deploy individually curated product recommendations, intelligent merchandising, and automated user flows that optimize the customers’ path to purchase while fully maintaining consumer data privacy.N/A
    Pricing
    AB TastyXGen Ai
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AB TastyXGen Ai
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact vendor for pricing information.
    More Pricing Information
    Community Pulse
    AB TastyXGen Ai
    Considered Both Products
    AB Tasty
    No answer on this topic
    XGen Ai (XGenesis, Inc.)
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    AB TastyXGen Ai
    Testing and Experimentation
    Comparison of Testing and Experimentation features of AB Tasty and XGen Ai
    Feature
    AB Tasty
    8.1
    22 Ratings
    1% below category average
    XGen Ai
    -
    Ratings
    a/b experiment testing8.122 Ratings00 Ratings
    Split URL testing7.215 Ratings00 Ratings
    Multivariate testing8.119 Ratings00 Ratings
    Multi-page/funnel testing9.016 Ratings00 Ratings
    Mobile app testing5.05 Ratings00 Ratings
    Test significance8.22 Ratings00 Ratings
    Visual / WYSIWYG editor10.018 Ratings00 Ratings
    Advanced code editor8.28 Ratings00 Ratings
    Page surveys5.03 Ratings00 Ratings
    Preview mode7.69 Ratings00 Ratings
    Test duration calculator10.02 Ratings00 Ratings
    Experiment scheduler9.16 Ratings00 Ratings
    Client-side tests9.99 Ratings00 Ratings
    Server-side tests7.01 Ratings00 Ratings
    Mutually exclusive tests9.14 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of AB Tasty and XGen Ai
    Feature
    AB Tasty
    8.5
    21 Ratings
    0% below category average
    XGen Ai
    -
    Ratings
    Standard visitor segmentation9.120 Ratings00 Ratings
    Behavioral visitor segmentation7.418 Ratings00 Ratings
    Traffic allocation control9.121 Ratings00 Ratings
    Website personalization8.219 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of AB Tasty and XGen Ai
    Feature
    AB Tasty
    8.2
    22 Ratings
    2% below category average
    XGen Ai
    -
    Ratings
    Heatmap tool7.38 Ratings00 Ratings
    Click analytics7.616 Ratings00 Ratings
    Scroll maps8.58 Ratings00 Ratings
    Conversion tracking8.121 Ratings00 Ratings
    Goal tracking9.021 Ratings00 Ratings
    Test reporting8.222 Ratings00 Ratings
    Results segmentation8.019 Ratings00 Ratings
    Experiments results dashboard9.19 Ratings00 Ratings
    User Ratings
    AB TastyXGen Ai
    Likelihood to Recommend
    9.0
    (53 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    7.7
    (8 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.3
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AB TastyXGen Ai
    Likelihood to Recommend
    AB Tasty
    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Incentivized
    Read full review
    XGen Ai (XGenesis, Inc.)
    No answers on this topic
    Pros
    AB Tasty
    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Incentivized
    Read full review
    XGen Ai (XGenesis, Inc.)
    No answers on this topic
    Cons
    AB Tasty
    No answers on this topic
    XGen Ai (XGenesis, Inc.)
    No answers on this topic
    Likelihood to Renew
    AB Tasty
    No answers on this topic
    XGen Ai (XGenesis, Inc.)
    No answers on this topic
    Usability
    AB Tasty
    No answers on this topic
    XGen Ai (XGenesis, Inc.)
    No answers on this topic
    Support Rating
    AB Tasty
    Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
    Incentivized
    Read full review
    XGen Ai (XGenesis, Inc.)
    No answers on this topic
    Online Training
    AB Tasty
    No answers on this topic
    XGen Ai (XGenesis, Inc.)
    No answers on this topic
    Alternatives Considered
    AB Tasty
    We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
    Incentivized
    Read full review
    XGen Ai (XGenesis, Inc.)
    No answers on this topic
    Return on Investment
    AB Tasty
    • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
    • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
    • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
    • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
    Read full review
    XGen Ai (XGenesis, Inc.)
    No answers on this topic
    ScreenShots

    AB Tasty Screenshots

    Screenshot of the reporting interface.Screenshot of the dynamic widget library.Screenshot of AB Tasty's WYSIWYG editorScreenshot of the campaign management dashboardScreenshot of targeting criteria, available so users can target specific user segments