AB Tasty vs. Thrive Leads

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.

Incentivized

Thrive Leads is really well suited for solopreneur service providers, ecommerce brands, and small to medium businesses. I wouldn't recommend Thrive Leads as an enterprise level solution, but I don't think they're trying to be that, either. Thrive Leads will help you if you don't have a whole marketing department (or if you are the one guiding a marketing VA) to do a better job of capturing leads and building your email list, which is the life blood of small online busines.

Incentivized

• Easy setup - Simple script insertion into site header.
• Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
• Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.

Incentivized

• Capture contact data
• Segment contacts
• Integrate with Activecampaign in a straightforward way

Incentivized

• Sometimes when you're preparing a test the editor "crashes" and you need to re open it. It's just a matter of having to go back to the main dashboard a few times during your preparation.
• Maybe to have the option to have pre-build templates of pages, buttons and assets that we can use to test experiments.

• The form creator is WYSIWYG, but not 100%
• If computer is slow, forms are slow to load
• Form loading can sometimes affect Google page speed insights

Incentivized

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

The tool’s usability is excellent, with a smooth and intuitive interface. It is continuously updated with new features and improvements aimed at enhancing the user experience. Setting up experiments and personalizations is straightforward, thanks to a well-structured process that even less experienced users can easily follow. There are sometimes small issues with the QA section which slows the QA process but it is so much better now compared to 2024.

Incentivized

Thrive Leads can be easily used by anyone who has the basic skills to work within the WordPress environment and who has the knowledge about lead capture and segmentation. As a lead capture tool, I think it's use is restricted to obtaining contact information in different settings, which it does flawlessly.

Incentivized

Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.

Incentivized

In general, the support is great. When living in a different time zone, the support can seem slow but it's not. Most of the time, any issues I have get sorted out quickly and if it's not the first time, it generally gets fixed on the second go. Their knowledge base is good too although sometimes it's hard to search. Not usually their fault, more that users don't title their problems better.

Incentivized

There is a vast amount of training available on their online platform, including their university area of which you can get certified for (and then share this with your connections on platforms such as Linkedin). There is also specific hand created training which can be provided by your customer success manager if that is requested by yourself.

Incentivized

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.

Incentivized

Both Leadpages and ClickFunnels are great products but because they are so specific in many ways they didn't allow me to use them right across an entire website. Thrive Leads has integrated their products so well that you can use them on any wordpress site and of course with all other Thrive products. I also found the cost much better and the constant updating of the software means it's always up-to-date with the market.

Incentivized

• This past year we improved our new visitor conversion rates by 73% with very little increases in our ad spend. We've been able to test quickly and infer how those experiments impacted lead generation. Experimentation is all about continually learning and testing.

Incentivized

• Grew our email list quickly through opt in offers
• Decreased time to build campaigns manually
• Increased donations from email subscribers

Incentivized