AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
N/A
LaunchDarkly
Score 7.6 out of 10
N/A
LaunchDarkly provides a feature management platform that enables DevOps and Product teams to use feature flags at scale. This allows for greater collaboration among team members, and increased usability testing before full-scale feature deployment.
$12
per month per Service Connection per month, or $10 per 1k client-side MAU per mo
Pricing
AB Tasty
LaunchDarkly
Editions & Modules
No answers on this topic
Foundation
$12
per month per Service Connection per month, or $10 per 1k client-side MAU per mo
Enterprise
Custom
Guardian
Custom
Offerings
Pricing Offerings
AB Tasty
LaunchDarkly
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Discount available on the Foundation plan for annual pricing.
More Pricing Information
Community Pulse
AB Tasty
LaunchDarkly
Features
AB Tasty
LaunchDarkly
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.1
Ratings
1% below category average
LaunchDarkly
-
Ratings
a/b experiment testing
8.10 Ratings
00 Ratings
Split URL testing
7.30 Ratings
00 Ratings
Multivariate testing
8.10 Ratings
00 Ratings
Multi-page/funnel testing
9.00 Ratings
00 Ratings
Mobile app testing
5.00 Ratings
00 Ratings
Test significance
8.30 Ratings
00 Ratings
Visual / WYSIWYG editor
10.00 Ratings
00 Ratings
Advanced code editor
8.30 Ratings
00 Ratings
Page surveys
5.00 Ratings
00 Ratings
Preview mode
7.60 Ratings
00 Ratings
Test duration calculator
10.00 Ratings
00 Ratings
Experiment scheduler
9.10 Ratings
00 Ratings
Client-side tests
9.90 Ratings
00 Ratings
Server-side tests
7.00 Ratings
00 Ratings
Mutually exclusive tests
9.10 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
8.5
Ratings
0% below category average
LaunchDarkly
-
Ratings
Standard visitor segmentation
9.10 Ratings
00 Ratings
Behavioral visitor segmentation
7.40 Ratings
00 Ratings
Traffic allocation control
9.10 Ratings
00 Ratings
Website personalization
8.30 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Great for rolling out features slowly for beta testing in production. I would say it is less well suited for toggling features permanently for users as this requires more integration with our backend and billing systems that would be a lot of work to set up.
Easy setup - Simple script insertion into site header.
Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.
Feature Flag Management: It's like magic. With a flip of a switch, you can manage feature rollouts to visitors or accounts across the web and mobile applications!
Segmentation: Create a segment of visitors or accounts and then use that to target a feature flag rule. Really easy to use and saves so much time.
Ease of Use: Seamless copy/paste functionality, really clear status indicators so you can find what is on and for whom.
Sometimes when you're preparing a test the editor "crashes" and you need to re open it. It's just a matter of having to go back to the main dashboard a few times during your preparation.
Maybe to have the option to have pre-build templates of pages, buttons and assets that we can use to test experiments.
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
The tool’s usability is excellent, with a smooth and intuitive interface. It is continuously updated with new features and improvements aimed at enhancing the user experience. Setting up experiments and personalizations is straightforward, thanks to a well-structured process that even less experienced users can easily follow. There are sometimes small issues with the QA section which slows the QA process but it is so much better now compared to 2024.
It's very easy to create new feature flags and set them properly. It is more difficult to get LaunchDarkly integrated within a distributed system so that flags can be used. Especially on stateless servers where gating features by user is not easy. Overall though, it is very easy to get started and I like how simple it is to use.
From what I have seen, LaunchDarkly integrates well with your code and also services you might have in your tech ecosystem. We use Jenkins for automation and we were able to use it to build pipelines to automate the control of LaunchDarkly toggles in our code.
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
There is a vast amount of training available on their online platform, including their university area of which you can get certified for (and then share this with your connections on platforms such as Linkedin). There is also specific hand created training which can be provided by your customer success manager if that is requested by yourself.
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Rollout is another dedicated feature flag tool that can be used to manage features. LaunchDarkley offers all the features of an enterprise level tool, unlike Rollout, reserves the security features for the Enterprise plan. Out of box integrations are limited but they do have a well documented REST API.
This past year we improved our new visitor conversion rates by 73% with very little increases in our ad spend. We've been able to test quickly and infer how those experiments impacted lead generation. Experimentation is all about continually learning and testing.
Improved developer experience with some teams moving to Trunk-based Development.
Increased deployment frequency due to smaller code releases.
Validation of the technical and business value of work is achieved more quickly through smaller pieces of work and through experimenting with a small group of users before a feature gets to 100% of customers.
