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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    7Sheep

    Score8 out of 10
    Small Businesses (1-50 employees)
    7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.

    $59

    Single User

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    7SheepOrtto
    Editions & Modules
    Entrepreneur
    $59
    Single User
    Small Team
    $249
    Per month, up to 5 Users
    Business
    $389
    Per month, up to 10 users
    Enterprise
    $0
    Above 10 users
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    7SheepOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Features
    7SheepOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of 7Sheep and Ortto
    Feature
    7Sheep
    7.3
    21 Ratings
    4% below category average
    Ortto
    9.0
    11 Ratings
    17% above category average
    WYSIWYG email editor8.321 Ratings8.911 Ratings
    Dynamic content6.916 Ratings8.98 Ratings
    Ability to test dynamic content5.914 Ratings8.98 Ratings
    Landing pages6.616 Ratings00 Ratings
    A/B testing6.35 Ratings8.98 Ratings
    Mobile optimization7.820 Ratings8.910 Ratings
    Email deliverability reporting8.421 Ratings9.911 Ratings
    List management7.921 Ratings8.911 Ratings
    Triggered drip sequences7.617 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of 7Sheep and Ortto
    Feature
    7Sheep
    7.4
    21 Ratings
    5% below category average
    Ortto
    9.2
    11 Ratings
    16% above category average
    Lead nurturing automation8.016 Ratings9.911 Ratings
    Lead scoring and grading6.65 Ratings00 Ratings
    Data quality management7.820 Ratings8.910 Ratings
    Automated sales alerts and tasks7.116 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of 7Sheep and Ortto
    Feature
    7Sheep
    8.6
    10 Ratings
    15% above category average
    Ortto
    8.9
    9 Ratings
    18% above category average
    Calendaring9.11 Ratings00 Ratings
    Event/webinar marketing8.010 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of 7Sheep and Ortto
    Feature
    7Sheep
    8.3
    2 Ratings
    10% above category average
    Ortto
    8.9
    8 Ratings
    17% above category average
    Social sharing and campaigns8.32 Ratings00 Ratings
    Social profile integration8.32 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of 7Sheep and Ortto
    Feature
    7Sheep
    6.8
    21 Ratings
    7% below category average
    Ortto
    8.9
    12 Ratings
    20% above category average
    Dashboards6.420 Ratings8.912 Ratings
    Standard reports6.421 Ratings8.912 Ratings
    Custom reports7.612 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of 7Sheep and Ortto
    Feature
    7Sheep
    7.6
    20 Ratings
    2% above category average
    Ortto
    8.9
    9 Ratings
    18% above category average
    API8.510 Ratings8.98 Ratings
    Role-based workflow & approvals6.813 Ratings00 Ratings
    Customizability7.818 Ratings8.99 Ratings
    Integration with Salesforce.com7.31 Ratings8.97 Ratings
    Best Alternatives
    7SheepOrtto
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    7SheepOrtto
    Likelihood to Recommend
    8.1
    (22 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    8.2
    (3 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.2
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    7SheepOrtto
    Likelihood to Recommend
    7Sheep
    I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    7Sheep
    • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
    • We also use 7Sheep for reporting on communications activities.
    • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
    • The drag and drop HTML editor makes things look good without a lot of extra effort.
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    7Sheep
    • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
    • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
    • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Likelihood to Renew
    7Sheep
    The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
    Read full review
    Ortto
    No answers on this topic
    Usability
    7Sheep
    It is easy to use and if I do have a problem or question I receive an answer almost immediately.
    Read full review
    Ortto
    No answers on this topic
    Support Rating
    7Sheep
    With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
    Read full review
    Ortto
    No answers on this topic
    Alternatives Considered
    7Sheep
    I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Return on Investment
    7Sheep
    • With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
    • I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
    • Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    7Sheep Screenshots

    Screenshot of Welcome pageScreenshot of Consolidated Contact/prospect View with TrackingScreenshot of Drag and drop HTML e-mail editorScreenshot of Create field for formScreenshot of Edit field for formScreenshot of E-mail delivery statistics

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.