6sense vs. LinkedIn Sales Navigator for Gmail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.7 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
LinkedIn Sales Navigator for Gmail
Score 8.9 out of 10
N/A
LinkedIn Sales Navigator for Gmail (formerly Rapportive) is a free Chrome Extension that shows an email recipient's LinkedIn details within the user's Gmail inbox, and allows users to jump to the contact's LinkedIn profile. Rapportive was acquired by LinkedIn in 2012. In November 2017, LinkedIn released a new version of Rapportive called Sales Navigator Lite for Gmail, which makes some features of LinkedIn Sales Navigator accessible from within user's email inbox. A subscription toN/A
Pricing
6senseLinkedIn Sales Navigator for Gmail
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseLinkedIn Sales Navigator for Gmail
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseLinkedIn Sales Navigator for Gmail
Features
6senseLinkedIn Sales Navigator for Gmail
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.8
Ratings
4% below category average
LinkedIn Sales Navigator for Gmail
-
Ratings
Automated routing and prioritization7.90 Ratings00 Ratings
Customer interaction histories8.00 Ratings00 Ratings
Syndicated content7.60 Ratings00 Ratings
Personalization7.70 Ratings00 Ratings
Engagement data tracking8.00 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.9
Ratings
1% above category average
LinkedIn Sales Navigator for Gmail
-
Ratings
Ad campaign creation8.10 Ratings00 Ratings
Display advertising7.90 Ratings00 Ratings
Contextual advertising8.00 Ratings00 Ratings
Social advertising7.80 Ratings00 Ratings
Ad reporting and analytics7.90 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.4
Ratings
3% above category average
LinkedIn Sales Navigator for Gmail
-
Ratings
Standard visitor segmentation8.60 Ratings00 Ratings
Behavioral visitor segmentation8.20 Ratings00 Ratings
ABM sales intelligence8.30 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.4
Ratings
7% above category average
LinkedIn Sales Navigator for Gmail
-
Ratings
3rd party intent signals8.50 Ratings00 Ratings
Downstream intent signals8.20 Ratings00 Ratings
Account identification8.40 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.7
Ratings
8% below category average
LinkedIn Sales Navigator for Gmail
-
Ratings
Automated workflow & orchestration7.70 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
LinkedIn Sales Navigator for Gmail
8.3
Ratings
7% above category average
Advanced search00 Ratings9.00 Ratings
Identification of new leads00 Ratings7.50 Ratings
List quality00 Ratings9.00 Ratings
List upload/download00 Ratings8.00 Ratings
Ideal customer targeting00 Ratings8.50 Ratings
Load time/data access00 Ratings8.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
LinkedIn Sales Navigator for Gmail
9.0
Ratings
15% above category average
Contact information00 Ratings8.00 Ratings
Company information00 Ratings9.00 Ratings
Industry information00 Ratings10.00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
LinkedIn Sales Navigator for Gmail
6.9
Ratings
7% below category average
Lead qualification process00 Ratings8.00 Ratings
Smart lists and recommendations00 Ratings8.00 Ratings
Salesforce integration00 Ratings5.50 Ratings
Company/business profiles00 Ratings7.50 Ratings
Alerts and reminders00 Ratings8.00 Ratings
Data hygiene00 Ratings4.00 Ratings
Automatic data refresh00 Ratings7.50 Ratings
Tags00 Ratings7.00 Ratings
Filters and segmentation00 Ratings6.50 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
6sense
-
Ratings
LinkedIn Sales Navigator for Gmail
7.5
Ratings
1% above category average
Sales email templates00 Ratings8.00 Ratings
Append emails to records00 Ratings7.00 Ratings
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User Ratings
6senseLinkedIn Sales Navigator for Gmail
Likelihood to Recommend
8.7
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
8.5
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
Online Training
1.0
(0 ratings)
-
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
6senseLinkedIn Sales Navigator for Gmail
Likelihood to Recommend
6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.
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This product allows seamless integration between Gmail and LinkedIn Sales Navigator and imports data directly into our sales intel system. It is valuable to help map relationships and create timely sales pushes for key accounts. It would be valuable to have more robust integration with CRM systems like Salesforce and more reliable and robust contact information as well.
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Pros
  • 6sense has really detailed intent data. It's very dynamic and they're always releasing new features and new products that provide even more levels of detail. They also create a custom model for you that's based on your close won sales. You can look at intent data that's super personalized to you in your business case. The integrations allow you to use the data that 6sense provides throughout your marketing stack. You can put it into your map, you can put it into your CRM, you can put it into outside advertising platforms, which allows you to really have really strong omni-channel campaigns.
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  • Has many filter capabilities for me to find exactly who I am looking for.
  • Integrates with other prospecting tools to create a well rounded with the information it can collect.
  • Integrates with SFDC- automatically uploads them as leads.
  • Integrates with Salesloft for me to easily start the cadence.
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Cons
  • Having better in tool usage reporting.
  • Not having to publish segments to SF to see in the dashboards.
  • Better in tool profiles (ability to add region & team under profiles) and then being able to filter reports to a person or sales manager would make things more agile.
  • Ability to have smaller display campaign audiences (1-1 abm style could use improvement).
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  • Sometimes it tells me I need to log into my LinkedIn profile when I've already logged in. It's weird. It seems to be when the email address is not found. Instead of just saying the email is not found, it tells me I need to log in. Just something I've noticed.
  • Sometimes I get this weird thing where I go to compose an email and instead of having it open all the way to the right, it opens all the way to my left. I'm pretty sure Rapportive is what's causing it. It doesn't happen very often but sometimes I see that.
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Likelihood to Renew
6Sense is a powerful tool, and I’m hopeful that, despite some limitations tied to our sales process, we can make it work effectively for our organization. The customer support is great, and they have listened to my feedback and provided recommendations to improve. The insight we can see is still unmatched and it is easy to digest
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Rapportive is simple and great at what it does. Plus I anticipate they'll probably add more features in the future.
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Usability
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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The user interface is very user-friendly and easy to navigate. The workflow is an easy thing to incorporate into your day-to-day as a sales person. It’s very rare that I come across a glitch or website slowness. The collaborative Aspect is also a plus when I am working with others on my sales team
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Reliability and Availability
I've never noticed it being down but I rarely log into the web interface
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No answers on this topic
Performance
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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No answers on this topic
Support Rating
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
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I have never used Their support
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Online Training
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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No answers on this topic
Implementation Rating
dont implement it
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No answers on this topic
Alternatives Considered
We've used a couple other ABM softwares. We've done ZoomInfo, we've worked and partnered with RollWorks as well and there are some other quasi ABM tools and features and some other marketing automation platforms that align but not necessarily have the full breadth of experience and capabilities that 6sense sets.
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LinkedIn Sales Navigator continues to be a key part of our marketing strategy. We use it to manage our lead pipeline, connect with new potential customers and manage our existing clients. We started using Sales Navigator because our sales reps weren't as connected as they should be on LinkedIn. The product allows our reps to be more connected, and we're finding more opportunities by being more connected.
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Scalability
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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No answers on this topic
Return on Investment
  • Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.
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  • Really lets me leverage my entire business network
  • Empowers me to see the prospect's whole picture (who they know, where they went, what they do) and take advantage of that opening
  • We have no other system like it, so it's irreplaceable for us
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ScreenShots