24-7 Press Release vs. Meltwater

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

Incentivized

If you practice media relations in your role, Meltwater is helpful. You can do research to find relevant publications and journalists, build media lists, export them to share with a team or client and you can also keep notes on your campaigns. I like using it for research, although I do research outside the platform, as well, to be sure to be thorough (and some of the info in the database is outdated). I would say if you don't practice media relations, it's probably not as useful. There are other tools that do a better job if you want to search for media or social media mentions, for example. If you are looking for an all-in-one media relations tool that's relatively easy to use, Meltwater is probably a good fit.

Incentivized

• Increases search engine optimization.
• Builds awareness.
• Bumps up social media engagement.

Incentivized

• Up to date contact information. It is actually relevant and active info, not always the case with others.
• The user interface is better than most tools. While not perfect, it's pretty easy to figure out how to get what you want.
• Their support is excellent. Anytime I've needed help I can call, but better than this, they proactively call and assist.

Incentivized

• Distributing to even more sites
• Their higher tier packages have at over a 1 day turnaround and make it inconvenient for very fresh news

Incentivized

• Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.

Incentivized

We have had great success with Meltwater Buzz the past 2 years. The reporting has been great for our board reports, seeing the conversations going on between our followers helps us to learn who our audience is and what we can do better on our social media. The analytics we see on Meltwater Buzz we could not get anywhere else

Incentivized

Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.

Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.

Incentivized

Again, really in-depth and helpful for a program that is really easy to use.

Walked step by step through program. Very informative on a program that doesn't require much training.

You are only allowed 15 users, so make sure you've identified who will have access to use the tool.

24_7 Press Release is far cheaper than Newswire. However Newswire has stellar customer service. Press 24_7 has decent customer service. I also appreciate that they do not discriminate organizations seeking to send out news as I did not receive permission from Newswire to promote without any explanation. I appreciate the feedback 24_7 Press Release gives to PRs when they are not approved and that your credit is not used up when they reject a PR.

Incentivized

Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one client's needs. So, Meltwater has been essential in ensuring our needs are met through one destination.

Incentivized

• Some PRs have appeared on some first searches of Google. This is good
• Distribution can sometimes be stagnant (i.e - the same sites only) thus results don't look like they're growing.

Incentivized

• Improved PR reporting, for sure.
• Competitor analysis for clients and ourselves.
• A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.

Incentivized