20/20 Insight GOLD vs. AskNicely

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
20/20 Insight GOLD
Score 6.8 out of 10
N/A
N/A
$5,700
one-time fee
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Pricing
20/20 Insight GOLDAskNicely
Editions & Modules
Basic
$5,700
one-time fee
No answers on this topic
Offerings
Pricing Offerings
20/20 Insight GOLDAskNicely
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
20/20 Insight GOLDAskNicely
Features
20/20 Insight GOLDAskNicely
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
20/20 Insight GOLD
-
Ratings
AskNicely
8.2
Ratings
3% above category average
Survey templates00 Ratings8.50 Ratings
Themes00 Ratings7.90 Ratings
Custom logo/branding00 Ratings8.30 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
20/20 Insight GOLD
-
Ratings
AskNicely
8.7
Ratings
2% above category average
Changes to live survey00 Ratings8.80 Ratings
Question design help00 Ratings8.70 Ratings
Multiple question types00 Ratings8.50 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
20/20 Insight GOLD
-
Ratings
AskNicely
7.9
Ratings
4% below category average
Survey logic flexibility00 Ratings7.90 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
20/20 Insight GOLD
-
Ratings
AskNicely
8.4
Ratings
3% above category average
Response tracking00 Ratings8.90 Ratings
Data export00 Ratings8.50 Ratings
Standard reports00 Ratings8.30 Ratings
Custom reports00 Ratings7.90 Ratings
Analytics00 Ratings8.40 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
20/20 Insight GOLD
-
Ratings
AskNicely
8.8
Ratings
1% above category average
Access controls00 Ratings8.90 Ratings
Compliance00 Ratings8.70 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
20/20 Insight GOLD
-
Ratings
AskNicely
8.4
Ratings
2% above category average
Vendor-offered crowdsourcing00 Ratings8.10 Ratings
Respondent restrictions00 Ratings8.60 Ratings
User Ratings
20/20 Insight GOLDAskNicely
Likelihood to Recommend
-
(0 ratings)
8.9
(0 ratings)
User Testimonials
20/20 Insight GOLDAskNicely
Likelihood to Recommend
No answers on this topic
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
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Pros
No answers on this topic
  • The workflows and level of automation to make managing an ongoing NPS programme easy are fantastic.
  • The AskNicely TV Dashboard is great for getting everyone in the office interested in customer feedback - it essentially brings the customer into the room for some people who don't have a lot of direct contact with customers.
  • The system is very easy to use and intuitive.
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Cons
No answers on this topic
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
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Alternatives Considered
No answers on this topic
When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the "workflow" features. The ability to automatically reach out to customers based on the survey result is extremely powerful and saves a lot of time for multiple teams. Delighted does not offer that feature. Pendo lost out because of price, they are focused solely on enterprise customers and were literally thousands of dollars more a month than AskNicely. Now, to be fair, Pendo offers a much broader feature set than AskNicely, but as a straight NPS provider, AskNicely fit the bill perfectly.
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Return on Investment
No answers on this topic
  • The first positive impact has been stressing the nearly urgent need for a NPS tracking system. Gathering the first few responses (both positive and negative) was eye-opening.
  • The second positive impact was being able to see a commonality among our detractors, which in turn enabled our management team to shift strategies on prioritizing resources and projects.
  • Lastly, this has filled a niche in customer satisfaction feedback that was not sustainable in the previous methods.
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