1ShoppingCart vs. Bronto Marketing Platform (discontinued)

Right now it isn't well suited for anything [in my opinion]. It is not being maintained and many of the important functions one got it for in the first place simply do not work and no one is doing anything about it. A number of my colleagues use it too and we are all looking for an alternative. I'd never recommended it to anyone and have steered clients and colleagues away from it.

Bronto is a very professional application in the email marketing use space. It has a straightforward and simple interface but it is still a powerful and customizable experience. Most tasks are easy, and you can usually find a way to do things outside the norm with ease. It is a good platform for users new to the email marketing world but grows with their needs and abilities.

Incentivized

• Email Marketing - Easy to use templates but you can also use your custom html template.
• Managing your list - It is easy to set up separate lists and create opt in forms for each one. It allows multiple opt in forms with customized messages for all steps of the opt in process.
• Ecommerce - Setup of your product or service is easy. You can use buy now type buttons on the 1ShoppingCart store. Integration with your merchant account or Paypal is offered.
• Includes an affiliate management option. This module allows you to manage an affiliate with custom links and an area to post materials for affiliates to use - such as banners.

Incentivized

• Chat support. They are the professionals behind those keyboards. Not asking someone else. Them. Right there. Get your answers fast and accurate.
• Detailed tracking information. Sends, delivered, clicks, conversions. Anything and everything you want to know about how your emails are doing is tracked. I keep my own reporting separate in an excel sheet, but they have great reporting.
• Automated messaging rules. Set and forget emails that hit the customer with the right information exactly when needed. The workflows allow for some REALLY cool & complex set ups too.

Incentivized

• The UI needs improvement. There are other systems out there that are more intuitive.
• Customizing/branding a shopping cart page can be a little tricky - when it should be very simple.

Incentivized

• Reporting has been much improved in the last 12 months but still has room to improve. Often the view and format of reports varies depending on where you are looking at the data.
• Although the feature IS coming, we have been looking for transactional messaging for our CRM since we signed with Bronto. Given we use Netsuite, who owns Bronto, we expected this feature much sooner.
• More real-time and personalized content within Bronto would be welcomed.

Incentivized

If I were in charge of the renewal decision I would really take a look at 1SC vs. Infusionsoft. There are many ways each are great and many ways they are different. I would look at what was best for my company and make the choice accordingly. I find that Infusionsoft has many more ways to intuitively market, segment and cultivate new leads and grow the business as a whole than 1SC currently has.

As with anything, it's not perfect but it's more than suitable for our needs. I'd like to see continued growth and updates from Bronto and I'm excited to see what they have planned for their users down the road. Our clients (and my superiors) have been very happy with the performance of the software so far. It's going to be a great year for us

Incentivized

Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.

I never experienced any downtime.

No issues.

Why can't I give it a MINUS 1 million??? There is effectively no support.

They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.

Incentivized

They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform

Easy to set up.

For this group, cost was a big indictor and reason why we decided to go with 1ShoppingCart. We wanted a solution that would lower our Dev costs (it somewhat did), but did not require the up front costs that a Shopify would need to transport our entire website experience to a new platform. 1ShoppingCart did what we needed it to do and made our checkout process that much cleaner!

Incentivized

Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true during our launch efforts with the initial release of using their tool. If budget costs could be a concern, then you can be successful with some of the smaller options available. Still, the Bronto Marketing Platform makes it pretty easy to define some exact costs and actual ROI for improving your email campaign efforts that can help justify the expense of the tool above others.

Incentivized

• Better customer service would be helpful, as previously stated if needed to have the customer service calls not be a fee based call and instead included in the price and not an "add on" cost.
• Just having the ability to connect 1shoppingCart with other systems, such as Wordpress and LeadPages helps to connect all the dots to my sales pages.

• Our email list was aging, and based on Bronto recommendations to clean out our list, we were able to increase our average open rate from 21% to 28% over the course of 12 months.
• We were able to increase our list size by about 25% over the course of 24 months by cleaning our lists and subsequently starting the pop-up manager on our site.
• We're able to maintain a healthy click rate- about 30%, with the straightforward template options in the WYSYWIG editor.

Incentivized