12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.
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X Pro
Score 7.9 out of 10
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Replacing the former TweetDeck, X Pro is a social media dashboard application for management of Twitter accounts.
It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
TweetDeck is very useful in an industry that requires the gathering of news and sharing of one's own content. We use it on a daily basis to keep track of breaking stories and key trends to inform what content we produce. After this content is produced and published, we then push it on social using TweetDeck. While many things are posted immediately, we also schedule a lot of content throughout the day to ensure 24-hour coverage. The platform is remarkably suited to this job, more so than the native web client.
Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
It allows an SME like ours to take on bigger companies with bigger budgets.
TweetDeck provides a detailed snapshot of your timeline and mentions in one view.
TweetDeck allows for scheduling across multiple accounts, and shows when each tweet is ready for publish.
TweetDeck allows you to customize the information you see for each account. If you don't want to see mentions but do want to see DMs for a certain account, you can do that.
The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
It can be a bit slow at times and you'll need to refresh the system and type the search again.
Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
Muting in lists - I have several lists, but I am only allowed to mute in a home feed. I would like to mute things not just in home, but in lists as well.
I have no other complaints. I really love Tweetdeck.
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
I think TweetDeck is very easy to use and set up. If you've used Twitter or X before, you will be able to easily understand how to use TweetDeck, as they base their UX/UI on the real platform. It has a similar look and feel, though you can do much more when logged into a single account on the platform.
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
TweetDeck is a great platform for using Twitter, and I heartily recommend it to anyone who continues to use the native client. Having both a web client and application means it can be used anywhere and on any computer, even if you are unable to install applications on your PC. For any news editor who needs to keep tabs on the latest news and promote your own content - TweetDeck is a must-have.
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
We found TweetDeck was simpler to use and easier to navigate for handling tweets than Hootsuite. While it did not have the broader ability to handle multiple social media platforms, unlike Hootsuite, its ability to give you great oversight of many Twitter/X accounts at once meant it was the ideal tool for that platform. Hootsuite, however, has deeper sophistication and opportunities for social media managers looking to handle everything in one place.
Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
It definitely saves time, I don't think you can ever engage with that many people manually.
More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
As an intern it is much easier to get through social media posting and move on to other tasks with a scheduling tool like TweetDeck.
Although TweetDeck helps our small staff stay very active on social media, it is not an integral part of what we do on our site. Instead, it helps the team focus on creating content by cutting down time spent managing social media accounts.
