12mass vs. Sendible

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.

Incentivized

• Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
• Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
• The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
• Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
• It allows an SME like ours to take on bigger companies with bigger budgets.

• Content Calendar. It is easy to filter channels to get an overall look at what content is to post for any given channel.
• Customer Support. They are quick to respond/alert when something is down or if you need assistance with anything regarding their product.
• Organization. It is very easy to find what you are looking for. If there was a post that didn't go up, there is a place to find it and report it. If there was a task assigned to me, I know exactly where to go to complete it.

Incentivized

• The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
• It can be a bit slow at times and you'll need to refresh the system and type the search again.
• Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.

• I would love to see more services available to add as I'm constantly adding new customers.
• It would be great and very useful if they had a clickable calendar to view which dates are already booked with posts for a quick reference while scheduling new posts.

Incentivized

In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.

If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings

Incentivized

It's easy to use, after a while you'll get used to it and find it easy to navigate

The reporting can be a little clunky, and the uploading of files while straight forward is a little clunky too as far as just a simple drag/drop. However, the rest of the platform works great. The RSS feed feature is fantastic to curate content, and the calendar is easy to use to get the scheduling process started. Overall this platform is straightforward, easy to use and a great alternative to the wallet theives of the industry

Incentivized

Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)

Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.

Incentivized

see the tutorials on you tube. that helps

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding

Sendible integrates with almost every social media platform and upon request they can even add a channel for you that is not currently integrated, an offer you can not get elsewhere. If your business is focused on selling more, increasing website traffic or expanding the audience then Sendible is worth trying.

Incentivized

• Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
• It definitely saves time, I don't think you can ever engage with that many people manually.
• More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

• It helps my business, to manage my clients social media.
• However I was hoping to capture more people who want to use the tool as DIY which has not happened.
• I do not want to let it go but it is currently more of an expense then bringing in a return.

Incentivized