12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.
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Loomly
Score 8.1 out of 10
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Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
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12mass
Loomly
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12mass
Loomly
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12mass
Loomly
Features
12mass
Loomly
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Loomly
8.4
3 Ratings
4% above category average
Content planning and scheduling
00 Ratings
8.93 Ratings
Audience targeting
00 Ratings
7.53 Ratings
Content optimization
00 Ratings
9.02 Ratings
Workflow management
00 Ratings
8.53 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Loomly
7.7
2 Ratings
3% below category average
Customer interaction histories
00 Ratings
8.01 Ratings
Bulk actions
00 Ratings
7.42 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Loomly
8.0
3 Ratings
3% above category average
Content marketing
00 Ratings
8.02 Ratings
Paid media management
00 Ratings
8.02 Ratings
Campaigns and promotions
00 Ratings
8.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
Loomly
8.7
3 Ratings
3% above category average
Twitter
00 Ratings
8.93 Ratings
Facebook
00 Ratings
8.93 Ratings
LinkedIn
00 Ratings
9.43 Ratings
Google+
00 Ratings
8.02 Ratings
Instagram
00 Ratings
8.93 Ratings
Pinterest
00 Ratings
8.93 Ratings
YouTube
00 Ratings
8.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Loomly
8.0
3 Ratings
1% above category average
Campaign success analytics
00 Ratings
9.02 Ratings
Real-time tracking
00 Ratings
7.03 Ratings
Account management
Comparison of Account management features of Product A and Product B
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
I think for someone looking for a lower-cost social media management took, Loomly is the best I've found. It's pretty easy to use, and has a lot of tools that outshine the downsides of the platform. If you're looking for a pretty standard, easy to use, and aesthetically clean platform, I'd recommend Loomly. For more analytic tools, it's perhaps not for you.
The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
The system gets smarter as you use it, which speeds up the conversations even further.
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
It definitely saves time, I don't think you can ever engage with that many people manually.
More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.