12mass vs. Loomly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
Loomly
Score 8.1 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Pricing
12massLoomly
Editions & Modules
No answers on this topic
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Offerings
Pricing Offerings
12massLoomly
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
12massLoomly
Features
12massLoomly
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Loomly
8.4
3 Ratings
4% above category average
Content planning and scheduling00 Ratings8.93 Ratings
Audience targeting00 Ratings7.53 Ratings
Content optimization00 Ratings9.02 Ratings
Workflow management00 Ratings8.53 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Loomly
7.7
2 Ratings
3% below category average
Customer interaction histories00 Ratings8.01 Ratings
Bulk actions00 Ratings7.42 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Loomly
8.0
3 Ratings
3% above category average
Content marketing00 Ratings8.02 Ratings
Paid media management00 Ratings8.02 Ratings
Campaigns and promotions00 Ratings8.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
Loomly
8.7
3 Ratings
3% above category average
Twitter00 Ratings8.93 Ratings
Facebook00 Ratings8.93 Ratings
LinkedIn00 Ratings9.43 Ratings
Google+00 Ratings8.02 Ratings
Instagram00 Ratings8.93 Ratings
Pinterest00 Ratings8.93 Ratings
YouTube00 Ratings8.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Loomly
8.0
3 Ratings
1% above category average
Campaign success analytics00 Ratings9.02 Ratings
Real-time tracking00 Ratings7.03 Ratings
Account management
Comparison of Account management features of Product A and Product B
12mass
-
Ratings
Loomly
7.8
3 Ratings
3% below category average
Role-based user permissions & privileges00 Ratings8.53 Ratings
Mobile access00 Ratings7.03 Ratings
Best Alternatives
12massLoomly
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
12massLoomly
Likelihood to Recommend
8.5
(3 ratings)
9.0
(3 ratings)
Likelihood to Renew
8.2
(3 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
8.4
(2 ratings)
Support Rating
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
12massLoomly
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Loomly
I think for someone looking for a lower-cost social media management took, Loomly is the best I've found. It's pretty easy to use, and has a lot of tools that outshine the downsides of the platform. If you're looking for a pretty standard, easy to use, and aesthetically clean platform, I'd recommend Loomly. For more analytic tools, it's perhaps not for you.
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Pros
12mass
  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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Loomly
  • AI transcription of videos
  • Naming title of topic / outlining what the video is about
  • Saving and exporting video to send to co workers
  • Integrates well with other apps (teams, slack, etc)
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Cons
12mass
  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
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Loomly
  • It should make it easier to select more accounts at once while duplicating post
  • It should make it easier to edit on multiple accounts at the same time while duplicating
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Likelihood to Renew
12mass
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Loomly
These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
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Usability
12mass
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Loomly
I think it's a great for people at any level. It's straightforward and easy-to-use and once you set it up once, you're good to go
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Support Rating
12mass
helped me every time
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Loomly
The chat feature is 10/10
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Implementation Rating
12mass
see the tutorials on you tube. that helps
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Loomly
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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Loomly
I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
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Return on Investment
12mass
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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Loomly
  • Quicker scheduling times for clients.
  • Easy to pull social media analytics from one place instead of different platforms.
  • Can communicate with clients and colleagues in real time for editing purposes.
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ScreenShots

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View