12mass vs. Agorapulse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
Agorapulse
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$99
up to 10 profiles
Pricing
12massAgorapulse
Editions & Modules
No answers on this topic
Standard
$99
up to 10 profiles
Professional
$149
up to 10 profiles
Advanced
$199
per month up to 10 profiles
Custom
Custom Pricing
Offerings
Pricing Offerings
12massAgorapulse
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans are free for 30 days. Additional profiles cost $15/profile.
More Pricing Information
Community Pulse
12massAgorapulse
Features
12massAgorapulse
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
12mass
-
Ratings
Agorapulse
8.5
Ratings
10% above category average
Boolean keyword searches00 Ratings9.30 Ratings
Filtering out noise/spam00 Ratings7.90 Ratings
Broad channel coverage00 Ratings8.20 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Agorapulse
8.5
Ratings
6% above category average
Content planning and scheduling00 Ratings9.30 Ratings
Audience targeting00 Ratings8.70 Ratings
Content optimization00 Ratings7.30 Ratings
Workflow management00 Ratings8.70 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Agorapulse
8.3
Ratings
5% above category average
Automated routing and prioritization00 Ratings7.70 Ratings
Customer interaction histories00 Ratings8.60 Ratings
Bulk actions00 Ratings8.60 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Agorapulse
7.6
Ratings
2% below category average
Lead generation00 Ratings7.40 Ratings
Content marketing00 Ratings7.90 Ratings
Paid media management00 Ratings8.20 Ratings
Campaigns and promotions00 Ratings6.90 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
Agorapulse
8.7
Ratings
3% above category average
Twitter00 Ratings8.50 Ratings
Facebook00 Ratings9.40 Ratings
LinkedIn00 Ratings9.30 Ratings
Google+00 Ratings7.20 Ratings
Instagram00 Ratings9.30 Ratings
Pinterest00 Ratings9.10 Ratings
YouTube00 Ratings8.10 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Agorapulse
9.2
Ratings
15% above category average
Campaign success analytics00 Ratings9.40 Ratings
Real-time tracking00 Ratings9.70 Ratings
Competitor analysis00 Ratings8.40 Ratings
Account management
Comparison of Account management features of Product A and Product B
12mass
-
Ratings
Agorapulse
9.0
Ratings
12% above category average
Role-based user permissions & privileges00 Ratings9.30 Ratings
Mobile access00 Ratings8.70 Ratings
Best Alternatives
12massAgorapulse
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
12massAgorapulse
Likelihood to Recommend
8.5
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
9.1
(0 ratings)
Usability
8.2
(0 ratings)
8.6
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
8.2
(0 ratings)
8.7
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
8.2
(0 ratings)
8.3
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
4.6
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
12massAgorapulse
Likelihood to Recommend
It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
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I think Agora is great for small teams looking to schedule posts and respond to users. I haven't used it at scale, so I can't recommend it for larger companies, but I love it for what we do. If you're savvy with Google Sheets, then the Agora exports are really handy. If you don't need specific data or the ability to compare metrics, and just want a surface-level look at your social performance, the analytics tools are nice.
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Pros
  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Calendar sharing - great for internal and external approval
  • Community management - it means we can keep on top of engagement for all of our clients in one place
  • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
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Cons
  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • Reporting not available for personal accounts
  • Adding TikTok
  • Ability to tag personal accounts in LinkedIn and FaceBook
  • When copying from one platform to another, one has to go and redo the tags or they will not come up properly. If the the @ is the same in the two platforms, it should take that into consideration and not ask to re-enter.
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Likelihood to Renew
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
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Usability
It's easy to use, after a while you'll get used to it and find it easy to navigate
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The user interface is fantastic. Clear and easy to use. The layout and navigation is very well thought out enabling us to work quicker, and smarter. Moving around Agorapulse becomes second nature very quickly, which makes day to day workflows so much easier. The features included are comprehensive, especially the reporting. And having everything in one place for messaging and monitoring is a real help
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Reliability and Availability
No answers on this topic
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
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Performance
No answers on this topic
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
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Support Rating
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Absolutely amazing customer service. Some of it seems very automated and feels like you are not talking to a person. It would be better if it was just a normal email platform that it was coming from. But overall super great customer service and the company is always willing to walk new members through the use of Agorapulse which is awesome.
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In-Person Training
No answers on this topic
I did not train in person
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Online Training
No answers on this topic
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
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Implementation Rating
see the tutorials on you tube. that helps
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Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
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Alternatives Considered
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly Adobe Express and Buffer. Both these platforms were clunkier for us to use and didn't offer as much in terms of listening and reporting. We used Hootsuite a few years ago and moved away from it before we developed our strategy, planning and reporting for social, so it might have the same capabilities as Agorapulse but the support and usability do not match.
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Scalability
No answers on this topic
I'm not sure I understand what is meant by scalability.
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Return on Investment
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • Agorapulse has been able to be the leading platform for us to maintain and grow our client base
  • Clients tend to be frustrated with Agorapulse and often have trouble viewing the content leading us to consider other alternatives which would affect our ROI.
  • Agorapulse does however, push us to utilize all its features, increase strategy, and in doing so, offer additional competitive packages.
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ScreenShots

Agorapulse Screenshots

Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.