12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.
N/A
Agorapulse
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$99
up to 10 profiles
Pricing
12mass
Agorapulse
Editions & Modules
No answers on this topic
Standard
$99
up to 10 profiles
Professional
$149
up to 10 profiles
Advanced
$199
per month up to 10 profiles
Custom
Custom Pricing
Offerings
Pricing Offerings
12mass
Agorapulse
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
All plans are free for 30 days.
Additional profiles cost $15/profile.
More Pricing Information
Community Pulse
12mass
Agorapulse
Features
12mass
Agorapulse
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
12mass
-
Ratings
Agorapulse
8.5
Ratings
10% above category average
Boolean keyword searches
00 Ratings
9.30 Ratings
Filtering out noise/spam
00 Ratings
7.90 Ratings
Broad channel coverage
00 Ratings
8.20 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Agorapulse
8.5
Ratings
6% above category average
Content planning and scheduling
00 Ratings
9.30 Ratings
Audience targeting
00 Ratings
8.70 Ratings
Content optimization
00 Ratings
7.30 Ratings
Workflow management
00 Ratings
8.70 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Agorapulse
8.3
Ratings
5% above category average
Automated routing and prioritization
00 Ratings
7.70 Ratings
Customer interaction histories
00 Ratings
8.60 Ratings
Bulk actions
00 Ratings
8.60 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Agorapulse
7.6
Ratings
2% below category average
Lead generation
00 Ratings
7.40 Ratings
Content marketing
00 Ratings
7.90 Ratings
Paid media management
00 Ratings
8.20 Ratings
Campaigns and promotions
00 Ratings
6.90 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
Agorapulse
8.7
Ratings
3% above category average
Twitter
00 Ratings
8.50 Ratings
Facebook
00 Ratings
9.40 Ratings
LinkedIn
00 Ratings
9.30 Ratings
Google+
00 Ratings
7.20 Ratings
Instagram
00 Ratings
9.30 Ratings
Pinterest
00 Ratings
9.10 Ratings
YouTube
00 Ratings
8.10 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Agorapulse
9.2
Ratings
15% above category average
Campaign success analytics
00 Ratings
9.40 Ratings
Real-time tracking
00 Ratings
9.70 Ratings
Competitor analysis
00 Ratings
8.40 Ratings
Account management
Comparison of Account management features of Product A and Product B
It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
I think Agora is great for small teams looking to schedule posts and respond to users. I haven't used it at scale, so I can't recommend it for larger companies, but I love it for what we do. If you're savvy with Google Sheets, then the Agora exports are really handy. If you don't need specific data or the ability to compare metrics, and just want a surface-level look at your social performance, the analytics tools are nice.
Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
It allows an SME like ours to take on bigger companies with bigger budgets.
Calendar sharing - great for internal and external approval
Community management - it means we can keep on top of engagement for all of our clients in one place
Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
It can be a bit slow at times and you'll need to refresh the system and type the search again.
Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
Ability to tag personal accounts in LinkedIn and FaceBook
When copying from one platform to another, one has to go and redo the tags or they will not come up properly. If the the @ is the same in the two platforms, it should take that into consideration and not ask to re-enter.
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
The user interface is fantastic. Clear and easy to use. The layout and navigation is very well thought out enabling us to work quicker, and smarter. Moving around Agorapulse becomes second nature very quickly, which makes day to day workflows so much easier. The features included are comprehensive, especially the reporting. And having everything in one place for messaging and monitoring is a real help
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Absolutely amazing customer service. Some of it seems very automated and feels like you are not talking to a person. It would be better if it was just a normal email platform that it was coming from. But overall super great customer service and the company is always willing to walk new members through the use of Agorapulse which is awesome.
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly Adobe Express and Buffer. Both these platforms were clunkier for us to use and didn't offer as much in terms of listening and reporting. We used Hootsuite a few years ago and moved away from it before we developed our strategy, planning and reporting for social, so it might have the same capabilities as Agorapulse but the support and usability do not match.
Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
It definitely saves time, I don't think you can ever engage with that many people manually.
More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
Agorapulse has been able to be the leading platform for us to maintain and grow our client base
Clients tend to be frustrated with Agorapulse and often have trouble viewing the content leading us to consider other alternatives which would affect our ROI.
Agorapulse does however, push us to utilize all its features, increase strategy, and in doing so, offer additional competitive packages.