123FormBuilder vs. AskNicely

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
123FormBuilder
Score 8.0 out of 10
N/A
123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual needs.
$37
per month per user
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Pricing
123FormBuilderAskNicely
Editions & Modules
Gold
$37.00
per month per user
Platinum
$49.00
per month per user
Diamond
$99.00
per month per user
Enterpise
$225
per month per user
Basic
Free
No answers on this topic
Offerings
Pricing Offerings
123FormBuilderAskNicely
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount of up to 50% available for annual pricing.
More Pricing Information
Community Pulse
123FormBuilderAskNicely
Features
123FormBuilderAskNicely
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
123FormBuilder
-
Ratings
AskNicely
8.2
Ratings
3% above category average
Survey templates00 Ratings8.50 Ratings
Themes00 Ratings7.90 Ratings
Custom logo/branding00 Ratings8.30 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
123FormBuilder
-
Ratings
AskNicely
8.7
Ratings
2% above category average
Changes to live survey00 Ratings8.80 Ratings
Question design help00 Ratings8.70 Ratings
Multiple question types00 Ratings8.50 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
123FormBuilder
-
Ratings
AskNicely
7.9
Ratings
4% below category average
Survey logic flexibility00 Ratings7.90 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
123FormBuilder
-
Ratings
AskNicely
8.4
Ratings
3% above category average
Response tracking00 Ratings8.90 Ratings
Data export00 Ratings8.50 Ratings
Standard reports00 Ratings8.30 Ratings
Custom reports00 Ratings7.90 Ratings
Analytics00 Ratings8.40 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
123FormBuilder
-
Ratings
AskNicely
8.8
Ratings
1% above category average
Access controls00 Ratings8.90 Ratings
Compliance00 Ratings8.70 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
123FormBuilder
-
Ratings
AskNicely
8.4
Ratings
2% above category average
Vendor-offered crowdsourcing00 Ratings8.10 Ratings
Respondent restrictions00 Ratings8.60 Ratings
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123FormBuilderAskNicely
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User Ratings
123FormBuilderAskNicely
Likelihood to Recommend
1.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
6.0
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Availability
8.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(0 ratings)
-
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
9.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
7.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
123FormBuilderAskNicely
Likelihood to Recommend
In our case we used it in a range of varying scenarios across internal functions as well as for external clients. It is fairly well featured and suited for use across multiple use cases. Albeit we ended up not using the pay features because it was an occasional requirement for us, I think one of the areas where it would be well suited would be processes requiring online payments based on variable logic. The pricing structure ironically makes it less suited for the same scenario for users with limited requirements.
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AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
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Pros
  • We could build html forms with little or no html experience. This is empowering.
  • We were notified right away when someone completed a form. This was helpful with scheduling workshops, among other things.
  • The reporting feature was great, as it was easy for administrators to see results at a glance.
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  • The workflows and level of automation to make managing an ongoing NPS programme easy are fantastic.
  • The AskNicely TV Dashboard is great for getting everyone in the office interested in customer feedback - it essentially brings the customer into the room for some people who don't have a lot of direct contact with customers.
  • The system is very easy to use and intuitive.
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Cons
  • You need to be able to give your customers i.e. me the ability to be able to send an SMS to the consumers filling in our enquiry forms.
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  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
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Likelihood to Renew
I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products
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No answers on this topic
Usability
Easy to install and quickly explain to others how to use
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No answers on this topic
Reliability and Availability
I did not encounter any blackout issues
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No answers on this topic
Performance
The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
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No answers on this topic
Support Rating
Very neutral, did not have to use support a lot
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No answers on this topic
Online Training
I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
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No answers on this topic
Implementation Rating
123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
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No answers on this topic
Alternatives Considered
I think functionality between 123FormBuilder and other options is quite similar, in most cases. Where I found 123FormBuilder to be a significant winner was with regard to ease of use, and overall UX. Robust, simple, accessible, effective, and customizable are the keywords I'd highlight that helped me choose 123FormBuilder with complete confidence. That's not to say the other options will fail you, but you surely can't go wrong with 123FormBuilder.
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When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the "workflow" features. The ability to automatically reach out to customers based on the survey result is extremely powerful and saves a lot of time for multiple teams. Delighted does not offer that feature. Pendo lost out because of price, they are focused solely on enterprise customers and were literally thousands of dollars more a month than AskNicely. Now, to be fair, Pendo offers a much broader feature set than AskNicely, but as a straight NPS provider, AskNicely fit the bill perfectly.
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Scalability
It was easy to install and I believe that would make it easy to use across several websites
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No answers on this topic
Return on Investment
  • While looking at other task request systems like Zoho and Wrike. 123ContactForm has been the most cost-effective tool for building request forms that fit the needs of the creator and user.
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  • The first positive impact has been stressing the nearly urgent need for a NPS tracking system. Gathering the first few responses (both positive and negative) was eye-opening.
  • The second positive impact was being able to see a commonality among our detractors, which in turn enabled our management team to shift strategies on prioritizing resources and projects.
  • Lastly, this has filled a niche in customer satisfaction feedback that was not sustainable in the previous methods.
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ScreenShots

123FormBuilder Screenshots

Screenshot of the 123FormBuilder home pageScreenshot of the dashboardScreenshot of the form editorScreenshot of the new form windowScreenshot of where to add integrations to formsScreenshot of