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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    123FormBuilder

    Score8 out of 10
    N/A123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual needs.

    $37

    per month per user

    AskNicely

    Score10 out of 10
    N/AAskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
    Pricing
    123FormBuilderAskNicely
    Editions & Modules
    Gold
    $37.00
    per month per user
    Platinum
    $49.00
    per month per user
    Diamond
    $99.00
    per month per user
    Enterpise
    $225
    per month per user
    Basic
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    123FormBuilderAskNicely
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount of up to 50% available for annual pricing.—
    More Pricing Information
    Features
    123FormBuilderAskNicely
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of 123FormBuilder and AskNicely
    Feature
    123FormBuilder
    -
    Ratings
    AskNicely
    8.2
    26 Ratings
    3% above category average
    Survey templates00 Ratings8.526 Ratings
    Themes00 Ratings7.921 Ratings
    Custom logo/branding00 Ratings8.324 Ratings
    Survey Content
    Comparison of Survey Content features of 123FormBuilder and AskNicely
    Feature
    123FormBuilder
    -
    Ratings
    AskNicely
    8.7
    24 Ratings
    2% above category average
    Changes to live survey00 Ratings8.819 Ratings
    Question design help00 Ratings8.721 Ratings
    Multiple question types00 Ratings8.514 Ratings
    Survey Logic
    Comparison of Survey Logic features of 123FormBuilder and AskNicely
    Feature
    123FormBuilder
    -
    Ratings
    AskNicely
    7.9
    19 Ratings
    4% below category average
    Survey logic flexibility00 Ratings7.919 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of 123FormBuilder and AskNicely
    Feature
    123FormBuilder
    -
    Ratings
    AskNicely
    8.4
    25 Ratings
    3% above category average
    Response tracking00 Ratings8.925 Ratings
    Data export00 Ratings8.522 Ratings
    Standard reports00 Ratings8.323 Ratings
    Custom reports00 Ratings7.918 Ratings
    Analytics00 Ratings8.420 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of 123FormBuilder and AskNicely
    Feature
    123FormBuilder
    -
    Ratings
    AskNicely
    8.8
    20 Ratings
    1% above category average
    Access controls00 Ratings8.918 Ratings
    Compliance00 Ratings8.715 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of 123FormBuilder and AskNicely
    Feature
    123FormBuilder
    -
    Ratings
    AskNicely
    8.4
    14 Ratings
    2% above category average
    Vendor-offered crowdsourcing00 Ratings8.15 Ratings
    Respondent restrictions00 Ratings8.613 Ratings
    Best Alternatives
    123FormBuilderAskNicely
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    123FormBuilderAskNicely
    Likelihood to Recommend
    1.0
    (8 ratings)
    8.9
    (26 ratings)
    Likelihood to Renew
    6.0
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    123FormBuilderAskNicely
    Likelihood to Recommend
    Kiteworks
    If you have a lot of customer interaction with your site, where you need to collected specific, targeted, situational data, 123FormBuilder is an absolute winner. If your site is more information and perhaps leads to a software platform or other product or service, 123FormBuilder might prove unnecessarily robust for you. Something simpler and cheaper might make more sense for you. But in most cases where you're seeking to collect information from customers, I'd happily recommend 123FormBuilder.
    Incentivized
    Read full review
    AskNicely
    AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
    Incentivized
    Read full review
    Pros
    Kiteworks
    • Ease of constructing a form with requisite inputs
    • Customizable look and feel options based on varying requirements in our case
    • Logic based branching & validation
    Incentivized
    Read full review
    AskNicely
    • NPS Surveys - Easy to access and use and branded for our company.
    • Analytics - AskNicely provides simple and robust analytics for identifying trends in data.
    • Workflows - AskNicely uniquely provides automated workflows in response to NPS results. This means teams like customer success and marketing can spend less time reacting and researching and more time working to create programs that drive more business and improve our customer experience.
    Incentivized
    Read full review
    Cons
    Kiteworks
    • Some employees are intimidated at first. After all, it is html.
    • There is so much functionality that it can be easy for novices to get lost.
    • Will there be more payment flexibility? parents use more of the bank to person payment options.
    Incentivized
    Read full review
    AskNicely
    • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
    • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
    • More, not fewer plan options
    Incentivized
    Read full review
    Likelihood to Renew
    Kiteworks
    I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products
    Incentivized
    Read full review
    AskNicely
    No answers on this topic
    Usability
    Kiteworks
    Easy to install and quickly explain to others how to use
    Incentivized
    Read full review
    AskNicely
    No answers on this topic
    Reliability and Availability
    Kiteworks
    I did not encounter any blackout issues
    Incentivized
    Read full review
    AskNicely
    No answers on this topic
    Performance
    Kiteworks
    The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
    Incentivized
    Read full review
    AskNicely
    No answers on this topic
    Support Rating
    Kiteworks
    Very neutral, did not have to use support a lot
    Incentivized
    Read full review
    AskNicely
    No answers on this topic
    Online Training
    Kiteworks
    I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
    Incentivized
    Read full review
    AskNicely
    No answers on this topic
    Implementation Rating
    Kiteworks
    123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
    Incentivized
    Read full review
    AskNicely
    No answers on this topic
    Alternatives Considered
    Kiteworks
    Compared to JotForm or Woofoo, 123ContactForm offers a much better interface and better flexibility than the other tools. I have used JotForm only to get stumped by their inability to push the limits of the form. As for Woofoo, the level of ease of use in terms of their interface leaves much to be desired. Any updates made to their form was down using a WYSIWYG, where with 123ContactForm you can make the updates while building the form
    Incentivized
    Read full review
    AskNicely
    We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.
    Incentivized
    Read full review
    Scalability
    Kiteworks
    It was easy to install and I believe that would make it easy to use across several websites
    Incentivized
    Read full review
    AskNicely
    No answers on this topic
    Return on Investment
    Kiteworks
    • 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.
    Read full review
    AskNicely
    • Ask Nicely is just for internal use and we don't monitor it in relevance to GMV
    • Ask Nicely is a good way to provide quantifiable goals in customer service which is often qualitative
    • Ask Nicely is a great way to follow up with all customers who have not had a good experience
    Incentivized
    Read full review
    ScreenShots

    123FormBuilder Screenshots

    Screenshot of the 123FormBuilder home pageScreenshot of the dashboardScreenshot of the form editorScreenshot of the new form windowScreenshot of where to add integrations to formsProduct screenshot