I think the competitive booking sites, to my understanding, offer more integrated full-office functions like client history, visit or product payments, etc.
The tool is the all singing and dancing ultimate appointment and scheduling tool suitable to almost any business that requires their customers/ clients to book in for a service. Has so many features and works really well with many third party tools that can save you a lot of time and hassle. It would of been a 10 if 10to8/had its own mobile app not web based app
I've only had to reach out to customer service twice, but both times the people that I spoke to were quick to respond, knew what they were talking about and were able to walk me through fixing the issues.
We can't schedule directly through MyCase, but we sync our 10to8 account with multiple calendars. Smith.ai schedules appointments for us by clicking on a link. We use Calendly for some appointments, but it's more expensive.
The tool makes my business look professional online and helps me manage my business as a whole with calendar syncing and zoom conferencing meeting integrations to name a few.
If insights and analytics is what you are after you can also run reports and download them to use for monthly or quarterly business reviewing.
The time saved using 10to8 is priceless. You can import or create intake forms for each service that you can make as a requirement for your clients to complete.